Emphasize Your Brand 

With a professionally produced marketing video, you are able to decide what you want your brand’s image to be. Your YouTube videos can make your hotel seem like a luxurious getaway, filled with amenities that are perfect for relaxing and taking a break from life. Or, you can appeal to corporate clients, who may need to stay for longer periods of time, showing off the livability of your hotel and surrounding area.

For Special Events

If you host special events often, you should create a video that shows your hotel’s amenities. You will want to be as specific to each niche as possible, to get the best response from each market.

Special events that hotels can market with a unique video include:

• Weddings 

Weddings are a huge market for hotels, both in hosting the wedding itself, and housing the guests. If you can show that your hotel is a desirable venue for hosting weddings, receptions, or lodging guests, you will gain access to a huge market that is incredibly profitable. Young people planning weddings begin the process on mobile devices, where you market your venue. Separate videos for the wedding itself, receptions, and bachelor/bachelorette parties mean that you are able to evoke the emotions that are ideal for each event. 

Wedding videos also have a large, built-in audience. You can post to social media sites, such as Facebook, Pinterest and Instagram, and let the organic views do the rest, or you can use paid advertising to really secure your place as a desirable wedding venue and lodging option. 

• Team Building and Corporate Events 

Team building and corporate events usually require a large space and often mean that many rooms in your hotel will be booked, sometimes during your off-season. By producing a corporate video showing why large corporations should choose your hotel for their team-building exercises and events, you can dominate the market in your area. Team building and corporate events are often overlooked as marketing opportunities, but with a professionally produced marketing piece containing relevant video content, you will be able to appeal to medium and large businesses that host events, often providing repeat business.

• Conferences and Training Events 

Conferences and training events are a great way to utilize the large spaces that hotels often have available but may have trouble using to their full potential. By marketing your conference rooms and large spaces in a hotel marketing video, you can get companies excited about using your space.

• Parties

Birthdays and other parties are another way to increase profit from your large rooms, with or without lodging guests. Video marketing lets people know that parties are an option at your hotel, and if you offer party planning services, you can add additional revenue streams to your business.

• Seminars 

Seminars can be another way you use video marketing to promote your hotel. They bring in large crowds of people who travel for the event and will quickly fill your hotel. Seminars also usually mean repeat business, bringing attendees back year after year – sometimes even multiple times a year!

• Trade Shows 

Trade shows are incredibly profitable, and your hotel can easily break into the industry by creating a professionally produced marketing video. Depending on the type of trade show, you may be able to book every room in your hotel. For trade show marketing, you should showcase not only your rooms and amenities, but also any space you are able to utilize for both the trade show itself, and business meetings or conferences.

• Golf Events 

Golf events are not an option for every hotel, but if you are located near a golf course, booking rooms as well as hosting a golf-related event can earn your business a lot of money. Having a scenic golf video available to market your venue will grab the attention of those who are planning events.

• Work Retreats 

If you are in an area popular for vacationing, your hotel may benefit from a video about hosting work retreats. Creating a video showing your space to corporate executives may lead to booking rooms for any number of work events and retreats. If you happen to have spa services, this is a great way to shine a spotlight on them for a marketing video as well!

• Why Video Marketing?

Hotel marketing through video production is a powerful tool that can be harnessed to increase your brand’s visibility as well as your profit margins. YouTube is second only to Google as a search engine. This means that people are getting more and more information exclusively from videos. 

In addition to YouTube, video marketing is utilized on numerous social media platforms to maximize search results and boost your profits. More people will stop to watch a professionally produced travel video than a traditional advertisement. Facebook, Instagram, and even Twitter all use video marketing in order to get peoples’ attention.