The vast number of resources that go into your corporate event confirms how important it is to have a professional convention photographer to capture its high points. There are many possible uses for your high-resolution event photos – beginning with their ability to publicize next year’s convention. It provides you with the record you need. When you’ve spent a year preparing for an experience that’s over in a matter of hours, you want every opportunity to maximize its shelf-life.
For participants on both sides of a trade show – corporate event host and commercial participant – convention photography can be a tremendous benefit. When an event planner books a heavy-hitter for entertainment or a struggling company pulls out all the stops in booth design, they both want maximum exposure. High-quality images are more than just useful – they’re necessary – from the booth planning stage to when you turn off the lights off at the end of the show.
What a Convention Photographer Can Do for Exhibitors
As an event planner, it may seem that hiring a professional to capture images is simply for the benefit of you and your client, to capture candid shots, speakers, as well as receptions, parties and awards photography. But other trade show participants can also find conference photography extremely useful.
Your event photographer’s assignment can include a variety of shots that contribute to the success of your exhibitors, as well as company executives. You create a shot list that includes the “don’t miss” moments, from your top executives mingling with conference-goers to celebrity entertainment.
Products
There are photos you need before the show if you’re going to construct an eye-catching booth that draws in visitors so they can get to know the most important features of your products. If you’re a manufacturer, you need a corporate photographer to provide high-resolution images of your merchandise. A professional can get angles that both impress your booth visitors and demonstrate the proper use of your merchandise. Coldea Productions is a creative services company, which means we not only provide product photos, we also perform graphic design to turn those images into the promotional pieces you need.
Signage
The best convention photographer has enough digital training to create the graphics for your displays, banners, signs, and towers in your booth. You can also use the design for additional giveaways and freemium handouts for trade show traffic. At COLDEA Productions, we consult with you and become familiar with your client base to help you choose the most effective marketing tools.
Our creative services team has the ability to do more than just provide you with pictures. We are marketing experts as well, so we know how to create visual products that attract your target audience.
The purpose of putting your resources toward involvement in a trade show is the resulting attention in the marketplace. You are in the presence of industry leaders and need to attract more business. The best convention photographer gets you closer to your goal.
Digital Promotions
Experienced convention photographers understand your purpose for being there. You rent space to get in front of your target customers, whether you have a business-to-business or business-to-consumer company. Not every attendee is a potential client, as all parties in an industry come together to learn from experts and see the latest trends in the business. A professional trade show photographer should create booth materials as well as follow-up digital promotions for you because you want to reach out after the event is over.
Clients
You have to reach out to your existing clients on a regular basis, which you may already do through Constant Contact or MailChimp. Sharing the energy from a recent convention by attaching photos is a great way to stir conversation with associates who didn’t attend the show. It gives you a reason to touch prospective clients and a way to galvanize your brand among the contacts you already have.
When you and your associates stand in your booth and engage with visitors during a show, you put forth efforts to reveal your company’s best assets. Your booth photography should do the same. What you get with COLDEA Productions is a team of artists who can zero in on visuals that successfully reach your industry partners. We can help you with booth images and also devise a strategy to garner their attention both during the show and afterwards. The goal is to create long-term partnerships with new clients.
What a Convention Photographer Can Do for Event Organizers
Staff Members
Professional event photographers are a necessity when you plan a convention, conference, or trade show of any kind. So, while you’ve got them on the clock, you can schedule updated headshots of staff members as well as other corporate photography you need for your website. During the show, you can also instruct your convention photographer to obtain candid shots of your staff interacting with booth visitors. You want shots of company executives, as well, who may be leading breakout sessions or introducing seminar presenters.
With the COLDEA Productions team, you get convention photographers with experience, not just random members of the Professional Photographers of America (PPA). We know how to cover large functions with multiple sessions, so you have a comprehensive record of your successful event – from keynote speakers to the time you close the doors.
We do a lot more than point and shoot – we know how to capture the nuance of your event, always catering to the specific needs of your company and clientele. Because we have experience covering a variety of industries, from corporate finance images to galas, awards, and fundraisers photography, we know you have a unique set of goals. Our customized service is aimed at helping you meet those.
If you are hosting a formal function, perhaps a closing night dinner dance, we are equipped to provide a live music photographer so whoever misses it won’t make the same mistake next year. When you hold a competition – maybe a golf tournament or a sales force reward program, we make sure it’s covered with an awards presentation photographer.
Attendees
While you’re making hundreds of decisions and checking on the show’s food service, administrative execution, and performance bookings, we are contributing to the satisfaction of your convention visitors. People are at the heart of every conference you host and we’re there to be sure that what your guests encounter and how they engage is publicized.
No Comic-Con or cosplay convention is complete without a step-and-repeat logo wall, and nothing drives home your brand like incredible swag bag contents. But one of the best aspects of serving your trade show’s attendees with convention photography is the reward your company receives in return.
Social media posts from convention crowds during and afterwards give your event a life of its own. Photo sharing is the gift that keeps on giving. Because you have an unimaginable level of responsibility, we can make sure its successful outcome goes out on multiple platforms. We can post photos on your website, live stream events – whatever makes you look good and adds to the industry buzz.
Exhibitors
As an event company executive, you want everyone manning a booth to be glad they came. That’s partly up to them, but it also depends on you. There are many things exhibitors expect, including:
- Reasonable deadlines
- Carpet padding
- Sturdy structure
- Room for multiple staff members
- Easy loading areas
- Clear guidelines
- Access to personnel for assistance
- Furnishings
The use of a professional convention photographer is another reward for your exhibitors, which also works as a lure for next year’s event. Unless one of your vendors is the PPA, industry executives look to you to provide the best images from the conference. Whatever your event photography doesn’t do for you now will be more obvious in your future marketing success.
What to Do with Convention Photos After the Event
Your event photography can be the best marketing tool you have for next year’s annual convention. Promoting a sizable conference requires time and attention for months, and sometimes years. Anything that makes that process easier is a boost to your resources.
In addition to the publicity we help you get in real-time, such as streaming to cloud services and dropping images of attendees onto PowerPoint presentations and web pages, we can help you gain mileage for them after the convention.
We provide you with a creative, edited photo package at the end of the conference, and we can add to your marketing success through any platform you choose. By posting your speaker photos, we can link you to industry giants and connect you to experts. Our concerts and live performances photography can become a calling card to your clients who didn’t attend this year. Laser light shows, awards presentations, off-site outings – we can turn your conference activities into national news.
The benefit we bring to your corporate trade show is much more than the use of a flat, white, or glossy background. Your convention defines your organization and reflects your brand, which is our specialty. As your convention photographer, we showcase the demonstrations, attendees, exhibitors, and bring recognition to visits by your sponsors.
With a COLDEA Productions convention photographer you know you can transfer to us the responsibility for acquiring high-resolution images with complete confidence. We handle the multiple facets of the show with professionalism and know-how.
