At Coldea Productions, we are a full-service video production and webcasting company with years of experience producing live webcasts for video conferences, corporate events, and other virtual events for marketing and internal communication applications. A team of video production specialists produces premium quality on-demand and live virtual webcast events for companies of all sizes in various industries.
Being able to connect with customers, clients, employees, and other business associates through video webcasts and online events has never been more important. Social distancing guidelines and work-from-home mandates resulting from the coronavirus pandemic in the United States and around the world should not prevent you from communicating important information to the largest groups of audiences. Webcast technology has been expanded and refined with perfect timing when businesses like yours need it the most.
Why Do You Need a Professional Webcasting Company?
On-demand and live webcasting services from the professionals at Coldea Productions are broadcasts of online events that are easily viewed and accessible from anywhere in the United States, from New York to San Francisco and everywhere in between.
Rapid advances in online technology and the availability of high speed and wireless internet connections over the last decade came at just the right time for businesses to adjust to these unprecedented times. It has prepared video production companies like Coldea Productions to take advantage of our team’s years of experience in the video production to produce and broadcast professional-quality virtual events in the form of video webcasts and online events.
We offer total webcasting capabilities that produce live video presentations and on-demand corporate events that can be housed on your website landing pages or social media properties. Virtual conferences and live streaming events enable you to reach companies of all sizes throughout the United States and around the world.
Reasons to Use Total Webcasting Company Services at Coldea
In the years leading up to the global pandemic that had most of the world sheltered in place and working from home across the United States and around the world, total webcasting technology allowed organizations to conduct business through online interactions. As the technology advanced and enabled businesses like yours to stream live events, Coldea Productions has been there every step of the way.
Reasons using the professional webcasting company at Coldea Productions for your marketing and internal communications needs include:
Wider Audience Reach
Webcasting allows you to reach large groups of audiences from throughout the United States and around the globe. Anyone with a computer or mobile device and stable internet connection has access to your content. Mass numbers of viewers receive the same information, in the same way, offering consistency of communication over a wider reach of audiences.
Major Cost Savings
Being able to reach large groups of audiences without the expenses of in-person conventions and interactions is a more cost-efficient way of communicating your message and important information. Streaming live events will save you and your audience on travel, meals, lodging, venue and equipment rentals, and other expenses. Perhaps the greatest savings will be on the time it takes for you and your attendees that now can be spent on other areas of your business operations.
Engagement, Interaction with Your Audience
Webcasting encourages engagement and interaction between you and your audience. Having the ability to get feedback in real-time enhances the viewer experience, making it easier to absorb and retain the information being delivered.
Convenient Communication Tool for You, Your Audiences
Recorded webcasts can be viewed at any time, anywhere in the United States and around the world with an internet connection.
Tips for Hosting a Webcast
The most valuable tip we can give you about hosting a webcast is to perform thorough pre-production planning in preparing for your presentation or productions. There are a lot of moving parts that come into play when setting up and executing an effective webcast, from the technical side to the presentation elements and the content of the production. The following are some useful suggestions and tips to maximize the power of webcasting.
Establish Specific Goals and Objectives
Setting specific goals and objectives for your webcast will help dictate how you prepare and deliver your content, as well as the kind of audience you will look to attract. A webcast unveiling a new product or service will be presented differently than an internal training or employee onboarding presentation.
Know Your Online Audience
You have a better understanding than anyone of what your customers, employees, or investors and what will get and keep their attention. The production elements and details of the content you present will be influenced by what your audience will be most attracted to. Address them personally and regularly throughout your podcast. It feels as though they are watching in person and that you are addressing their individual needs.
Engage Your Audience
There are many ways to keep your total webcasting audience engaged throughout your presentation or event. Use your social media properties to boost interest and engagement by encouraging questions, comments, and shares when appropriate. Allowing those watching to be active participants will keep them interested and provide valuable analytics and insight to help measure the success of your efforts.
Using a slide presentation during the course of your webcast can help provide valuable information on the subject matter and keep your audience engaged and involved in the content. Slides can help further your narrative and message, but it can also slow down the event if you do not follow some basic guidelines.
Your total webcasting slides need to visually clear, and the text easily read
The text should be kept to a minimum and contain only the most pertinent and engaging content
Avoid reading the text on your slides word-for-word
Bullet points are excellent for breaking down the information you are presenting, but it is recommended to keep each slide to just 3-4 points
Laser pointers are great to help your audience focus on the specific point you are making
Types of Webcasting Company for Your Business
At Coldea Productions, our talented team of video production and live streaming professionals have experience in a wide range of webcasting types that serve goals for your business. We understand that each kind of business and industry has its own set of internal and marketing needs. Coldea Production professionals will partner with you to select the right formats that are best suited to fulfill your objectives and reach the largest and most effective audiences.
Marketing of Your Products Services
Webcasts are excellent opportunities to present your business as a leader in your industry. Showcase your product lines, introduce new products, and demonstrate how you are the best option to service your customer base. Live and on-demand webcasts can help generate quality leads that will lead to increased sales and revenue.
There is no need to have to meet with your investment teams in a conference room when you can hold investor meetings online through live webcast productions. Gather your investors from around the United States and throughout the world without the expense and logistics of in-person conferences or investment meetings.
Employee Training, Ongoing Education
Employee training sessions produced using webcast technologies and processes allow you to keep the information consistent throughout your staff. On-demand video productions can be viewed at your employees’ convenience so they can better absorb and retain detailed information regarding their position and the company as a whole.
Hosting a virtual town hall meeting enables you to meet with your team and other business associates at once. Corporate communications using webcasts are chances to engage with your employees and offer the opportunity for them to provide feedback and get answers to their questions in real-time.
There has never been a better time to take full advantage of the power of webcasting technology for academic applications. With eLearning and at-home schooling being used all over the United States to combat the coronavirus pandemic, live, and on-demand webcasting has been the foundation for the education of students at all levels. Schools are relying on webcasting to keep the learning process on track and prepared to progress through the educational system.
Why Choose Us?
In these unprecedented times of social distancing guidelines and shelter in place orders, it is crucial to be able to communicate with your customers, your employees, and all other business-related associates. From a business standpoint, video production and live streaming experts at Coldea Productions serve as essential workers that will help to keep your business running and relevant. Our team has been on the front line of the rise of webcasting technology and popularity to put us a unique position in the market.
Coldea Productions is a full-service video production and professional webcasting company that is dedicated to helping businesses of all sizes in various industries navigate the complicated world of live streaming and on-demand productions. Contact the experienced webcasting company at Coldea Productions for complete information and get started today.