Live Webcasting and Streaming

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Webcasting and Streaming

The technology for live webcasting and streaming came along at just the right time. Even before the global health pandemic that forced people all over the world into working remotely from their homes, businesses were using webcasting functionality to conduct virtual events of all kinds from internal meetings to large conferences and other gatherings. From boardrooms to sporting events, live webcasts have been streaming live events for several years, and now businesses of all kinds and sizes regularly rely on online events of all kinds to reach global audiences in the United States and around the world.

Coldea Productions uses years of professional video production and digital marketing experience to provide cost-effective solutions for your live webcasting needs. Our team of industry specialists are perfectly positioned in the marketplace to provide live webcasting and streaming for marketing and internal communication applications.

What Are Live Webcasting and Streaming?

Live webcasts involve the broadcasting of content through the internet in real-time and making it available for live viewing throughout the United States and across the globe. Streaming services allow you to host live events, webinars, and other online events that can draw large numbers of your target audience. Live webcasting combines the power of live television and the most advanced digital technology, allowing you to connect with attendees with live video productions for a wide range of uses and applications.

One of the greatest features of live streaming events is that they can be viewed live on any computer or mobile device from San Jose to New York and anywhere in between in the United States or around the world. Coldea Productions take the stress out of planning and webcasting live streams that are used for webinars, town halls, meetings with investors and stakeholders, and any other kind of live video production with the ability to draw global audiences and unlimited numbers of attendees.

Types of Live webcasting and streaming

With the rapid rise in web streaming technology and the widespread availability of mobile devices able to access high-speed wireless internet connections, video production professionals at Coldea Productions can expertly deliver a wide range of options for live web streaming events. Our team brings years of experience to help you determine which types of live webcasting and streaming you need to reach your goals and objectives.

Large companies with substantial groups of investors, shareholders, employees, and clients use web streaming services to communicate on a variety of levels, from corporate meetings to large rollouts of new product lines. Small to medium-sized businesses can host town halls or live product demonstrations to expand their presence and awareness to online audiences throughout the United States and around the world.

Coldea Productions has a team of talented, experienced video production professionals on how to use state-of-the-art equipment and the latest industry techniques to produce professional-quality live webcasts designed to inform, entertain, and engage large groups of attendees.

The following are examples of the flexibility and diversity of content live streaming productions have to offer.

Education Applications

It is generally accepted that in-person learning is the best way to teach schoolchildren and have them progress through the educational system. When that is not possible, live webcasting and streaming allow teachers to interact with their students in real-time. In these unprecedented and uncertain times, the academic world has never had to be as flexible. Schools need to be prepared to move to remote learning at all levels of the educational system in the United States, relying on live webcasting and streaming in order to continue the school year without putting students, teachers, and other personnel in danger.

Corporate Communications

It was not that long ago that the only way to gather management teams, investors, or groups of employees that may be scattered throughout the United States was to meet at a centralized concert hall or other large facilities. These cost companies and individuals money and time that could be best spent in other ways. In today’s digital world of instant online communications, virtual events cost-and time-efficient alternatives that can fulfill the same goals and objectives as in-person events without the expense and hassle.


Video production is now the most popular and effective vehicle to reach and engage a large online audience to showcase your products and services. Take your product demonstration, customer testimonial, and explainer videos to another level by presenting them in a live streaming format. This allows attendees to engage with the presenter directly through Q&A sessions, instant polls, and other creative ways to communicate with existing and potential customers in real-time.

Benefits to Live Webcasting and Streaming at Coldea Productions

The technology for live webcasting and streaming was created and refined just in time for the global pandemic that sent people inside and away from others in the United States and throughout the world. Companies, schools, and other groups can now use the power of live video content to reach large audiences through modern content delivery systems.

Benefits and features of using live webcasting and streaming for a variety of applications include:

Time and Money Saver

Putting on a major in-person event can eat away at your budget and take away time from families and businesses. Between venue rentals, transportation, lodging, and meals, presenters and attendees spend a lot of money to go to seminars, conferences, and other live in-person gatherings. Hosting live webcast and streaming events can be held at far less expense.

Wider Reach in the United States and Beyond

We live in a global business community with many moving parts and potential customers to be found throughout the United States and abroad. Live webcasting and streaming offer unlimited opportunities to connect and engage with people instantly all over the world. Taking advantage of modern content delivery networks like Facebook Live, a YouTube channel, and other social media platforms and video subscription services expand your reach to the world. 

Engagement, Interaction with Your Audience

Live webcasting offers you the chance to present unique opportunities to engage and interact with your audience in real-time. This feature makes it easier to use for academic applications and to get feedback from marketing and corporate live video streams. Communicate instantly with audiences around the United States and throughout the world to get real-time feedback and provide answers and solutions for your viewers, setting up as a valuable industry resource.

Tips for Planning Live Webcasting and Streaming

It takes a lot of work and effort to pull off a successful live webcasting and streaming event. The more you plan and the simpler you make it, the better chance you have at success, especially if you are venturing into the live streaming world for the first time. The following tips will help you plan your live event and ensure it goes off without a hitch.

Set Goals, Objectives

Know why you are planning your event and set specific goals and objectives for audience numbers and other conversion metrics.

Choose the Right Platform

There are now more options for hosting live webcasting and streaming events than ever before offering a wide range of features and functions depending on your audience, your industry, and your overall objectives. Our talented team of production professionals at Coldea Productions will help you choose the right platform for your needs. Among the choices to select from include:

  • Demio
  • DuCast
  • Facebook Live
  • GoToWebinar
  • Livestorm
  • Livestream
  • WebEx
  • WebinarNinja
  • YouTube Live
  • Zoom

Engage Your Target Audience

If you are able to engage your target audience and allow them to interact and be a part of the webcast, they are far more likely to stay for the entire presentation and become emotionally invested in the information you are presenting. Post polls and surveys throughout the webcast and have questions ready that attendees can answer through the streaming platforms or social media comment sections. You can also offer giveaways and other incentives for presentations that are especially reliant on audience participation.

Plan and Promote

Pre-production planning is the key to your success. Create a plan and schedule to promote your webcast in a variety of outlets and platforms, including:

  • Your website, blog, and events calendar
  • Social media networks
  • Paid online ads through search engines, popular websites, and social media outlets
  • Email marketing campaign and newsletters
  • Request presenters and other participants promote the event on their social media pages and other digital properties.

Why Choose Us?

At Coldea Productions, we have years of experience producing video content for businesses of all sizes and applications. We are a full-service video production house capable of creating live webcasting and streaming events accessible to viewers all over the United States and around the world.

Contact Us

Professional live webcasting and streaming video content can help raise your online presence and brand awareness, offering effective alternatives to a wide range of in-person meetings. Contact Coldea Productions today for complete information and get started today.

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