Not a Sales Call

Video marketing has become so popular and widespread that consumers are expecting a sales push from video content. An educational video will steer them away from salesy content that will push them to act and allow them to simply learn valuable information related to your industry, your business, or the specific products you provide. These videos are designed to reach those consumers at the top of the sales funnel when they are actively seeking more information to solve specific issues or problems. They are not supposed to “sell” the viewer. They should do exactly what it says they will, which is to educate and inform.

Grabs Viewer Attention

The visual appeal of engaging video content produced at Coldea Productions grabs viewers’ attention from the first frame. Depending on your business and the information being delivered, we use powerful imagery and bold graphics to draw viewers in and have them wanting to see more.

Improved Retention

No medium online today is better at having users absorb and retain information than video content. This makes educational videos ideal for teaching your customers about the intricacies of your company’s operation and the products and services your business provides. Viewers will associate increased knowledge with your business, making them more likely to become long-term, loyal customers.

Physical Demonstration

One of the greatest advantages video content has over other forms of digital marketing is the ability to provide actual physical demonstrations of your products and services. Particularly for more technical and mechanical products, educational videos allow the consumer to see exactly how the product works and what it can do. Animation and motion graphics are highly effective at helping to explain the most complicated processes and break them down to make them understandable.

Consumer Trust

When you go to the trouble of educating your customers and online consumers, it will show your business as a respected resource and a trusted leader in your industry. Educational videos show off your knowledge in the industry, giving consumers trust that the information you are providing is legitimate and that you can rely on the future. 

Variety of Styles for Maximum Retention

The video production specialists at Coldea Productions have experience in all areas of production that are most effective at delivering vital information to your viewers. We will produce the perfect combination of live-action, animation, motion graphics, and text to give your audiences the best chance to absorb and retain your information.

Shareable Content

The digital age provides ample opportunities to get your educational video content to the largest groups of consumers than ever before. Uploading educational videos onto YouTube allows you to share the content across a broad range of platforms, including popular social media networks like Facebook and LinkedIn. This will get the video out to your established audience of followers with the potential to expand their reach exponentially. Embedding videos onto your website home page will increase both conversions and bounce rates, keeping consumers on your site longer when they get there. Video is also incredibly effective when used in email marketing campaigns. Just including the word “VIDEO” in the subject line will dramatically increase your open and click-through numbers.