Video Commercials Production
Video commercials are viewed by millions of Americans every day and they are essential for every business owner wanting to propel their company’s sales. If your customers don’t know you’re there, you can’t make a connection. And if you don’t make a connection, it’ll hurt your bottom line.
In the past, you were limited to buying expensive TV airtime, but now there are numerous platforms where you can take your message. Creating roll ads will enable you to bring your brand to the public on their mobile devices. You can also stream video ads on one of the most popular streaming platforms such as Hulu, Amazon Prime, Netflix, Sling TV, and HBO.
How would video advertising help my business?
Commercials have been successfully reaching wide audiences for generations. It’s one of the easiest forms of advertising for viewers to metabolize because it’s totally passive. It requires no work on their part. Ask any ads manager – in certain industries, the ideal channel for connecting your brand message to your customer base is over the airwaves. Heavy hitters still spend more than $5 million for a 30-second spot during the Super Bowl, after all. There’s obviously a value to getting in front of fans. Digital agency Linchpin says that 40 cents of every ad dollar go to TV commercials. If you’re a small business, you can target the local market if you choose. And if you’re a large corporation it may benefit you to buy national advertising space, which is responsible for the most revenue in TV advertising budgets.
You want to get in front of your customers. Imagine how many people you can reach out to with your brand if you have a digital video commercial production. You can get airtime on TV or post online, perhaps on your company’s YouTube channel. With superior video content, the possibilities are endless.
Video is the most persuasive medium that exists, and an effective TV commercial is still considered the most effective advertising mechanism there is. Despite the seismic changes in media over the decades, TV ads get you more customers than online and offline options, says marketing-analytics company MarketShare. After studying ad performance across the board, the analysis showed that TV had the highest efficiency at driving key performance indicators (sales and new accounts, among them).
Why are TV commercials so effective?
You can demonstrate why consumers need your product or service.
The audience is much larger than in most other forms of advertising.
You tend to have people’s full attention.
Commercials offer an illusion of credibility.
Yes, people have changed how they watch television, but they still watch television. Once you have a video commercial in the can, you have to know which channels your customers choose, in order to get in front of your target audience. Small companies that maintain a routine of posting Instagram Stories have positive results. You can create an organic story, which disappears in 24 hours but introduces your brand. At COLDEA Productions we are expert storytellers, developing our skills working in the entertainment industry. We can create a stories ad for you that’s optimized to match your objectives. Our creative team can also handle your ad placement and design a marketing plan to expand your company.
There are many tacks you can take. Small businesses that rely on repeat sales from customers need more than just information communicated. With video marketing services, you also emit personality nuances about your product or service. You can create and maintain a personally devised image for the audience.
Corporate advertising, particularly when the company has no measurable sale from its advertising, is all about image. These include such entities as oil companies and investment firms. Communications research at Princeton University on speaker-listener neural coupling showed that the brain patterns of listeners synch up with the brain patterns of speakers, particularly in times of greater comprehension. That underscores the idea that a video of someone talking tends to be more powerful than just information read from a page. Professional video production company services create a broad range of opportunities for promotion. Your marketing strategy determines the video ad placement that is most effective.
Why should I hire a production company to create my video commercial?
Keeping in mind the desire to increase sales for your company this year, an iPhone video just isn’t going to cut it. A professionally packaged ready-to-air commercial spot is probably above your pay grade – but it’s not above ours.
You want a top-of-the-line video commercial that helps you outpace the competition, both in sales and in the image. Therefore, you need a team of experts for every phase of the project to provide video services to meet those goals.
In addition to designing and producing video ads for social media, we understand how to create traditional TV ads that raise your brand awareness. We have more than technical know-how. Our experience with marketing and brand management means we can help you determine both the most effective type of video ad for your needs, plus we can help you with placement.
Finding your audience network isn’t a breeze, but we can do the analysis for you and promote your video content to reach your customers – and in a format that’s better than your competition. Fifty years ago, you could get it done with a display ad, but this is the 21st century. Huge corporations and small businesses alike need to bring in a creative team for brand management. It’s a worthwhile investment to give your company a higher profile. Kleenex and Alka-Seltzer didn’t get where they are without powerful partnerships. Even small businesses have to harness the power of persuasion, so you need someone with the know-how to do that. That’s where commercial production companies come in.
It’s something we all have a frame of reference for. Each of us has seen an ad on TV and gone rushing into the other room to tell a family member “You’ve gotta see this!” Then we dragged them to the big screen to replay the ad with a talking baby or “the most interesting man in the world.” Those weren’t shot with an 8mm Sony Camcorder.
Once your piece is professionally done, your ads manager may direct you to buy TV airtime or reach your potential customers on their mobile devices. Increasingly, people are making purchasing decisions from laptops and cell phones. And they often share them on Facebook posts or Instagram Stories. In other words, the return on investment for advertising on social media is high. If your video is going to get around and be a positive reflection of your business, you want a video commercial done right. Our video ads tell the story you want consumers to know, highlighting your goods and services in a format they can access easily.
Does Coldea Productions do live streaming for businesses?
While a professional video production package is incredibly useful for a score of purposes, more companies are staying connected through live streaming services. Your staff and associates can’t always convene in a physical location, but nearly every American has access to a screen – round-the-clock, in some cases.
COLDEA Productions is a live streaming video production company offering comprehensive videography services. Our team has sophisticated equipment including multiple high-resolution cameras and the expertise to provide you with live streaming webcasting services.
We provide event videography that’s edited and prepared for marketing afterward, but we are also a live event streaming company. You can choose whether your live video production needs a 3-camera set design or another configuration, depending on the type of event you’re planning and the live streaming service you need.
Training Video Live Stream
Training new members of your team can be a logistical nightmare, not to mention a massive expense. Or you can make it easy for yourself and hire a live streaming company to get the job done remotely. That’s what we do at COLDEA Productions. Through our live streaming video service, you can hold staff meetings, sales retreats, or offer webinars and other live educational videos.
Video Streaming Platforms
Whether you’re a fan of Zoom or Facebook Live, we can set you up to get your message to the audience you’re targeting. We have multiple cameras for a Zoom live stream experience or a YouTube live stream event. You know your customer base, which means you can decide whether you reach your audience through an Instagram live stream or a live online course. We know how to stage your live stream event. You can stream video ads that catch your potential clients in the middle of their favorite shows. With the most compelling content, you can maximize the attention you get and make a greater impact.
If you want to reach a television audience, COLDEA Productions can help you design an effective commercial video package. But if you’re looking for novel ways to expand your audience, we can set you up with live stream coverage – we have expertise in both of those services. We can facilitate and promote your streams.
In the same way that a diamond ring looks a lot better in a nice, velvet box, we know how much the packaging can augment the appeal of your valuable product line. That’s why we find the gem in your operation and, by consulting with you, play up the best parts in your video ad. It’s a little like seeing a supermodel without makeup on. There are plenty of wonderful features…but packaged just right – it’s beautiful.
We can create a video commercial segment that has heart, is thought-provoking, and entertaining. We also know when it needs humor. Basically, we take whatever is unique and compelling about your business and give it the presentation it deserves. The same talent goes into your project, whether you want short video ads or a full-length feature.
Then there’s the technical know-how you don’t have. We know how narrow or wide to make shots, how to set the stage and light it professionally. We also know when to use live-action and when to incorporate animation. We will carefully craft your script so the audio augments the visual, and our writing team can infuse it with powerfully persuasive wording. Because we have the technical part handled, you don’t need to get bogged down by the mechanics of your project. This isn’t our first rodeo.
With an initial consultation, we determine with you the advertising strategy that gets your corporate brand where it belongs. We talk about storyboards, casting – even the “call to action” near the end of the video commercial, which we design to motivate your customers to respond. A look at our commercial spots will make it clear to you the quality of our work. With a team of film industry professionals and the technology to go with it, COLDEA Productions takes your product knowledge and the big idea from your company and creates a video commercial that brings your brand message to your customers.
In a competitive market where you have to reach out to the right audience, we can help you outpace your competition. We know how to develop a strong narrative to connect you to your audience through the work of great video commercial production.