Real Estate Photography
Why do you need a real estate photographer?
Your properties play a role in determining your financial future, and real estate photography is a key component in reflecting that value. When you have invested a lot of your resources in obtaining and maintaining a home, land, or commercial buildings, you don’t want to hold back when it comes to getting those properties in front of potential buyers.
If you represent homeowners or commercial property investors, you are tasked with a big challenge – find avenues of promotion that get it sold as quickly as possible. Today more than ever, your lure is a visually stunning virtual tour for online shoppers. And it requires more than your 35mm Nikon with a wide-angle lens.
What is the purpose of real estate photography?
To reach the winner’s circle in real estate you need to have a knack for finding the right buyers to walk in the door of the properties you’re listing. There are numerous ways to get them there, including great customer service, but an extremely important component is the value of photography for real estate.
And when you take on the responsibility of listing someone’s home, it is your promise to do what you can to find a buyer. There are different heights of involvement, but ultimately, you are required to market the house, showing its best features and reaching out to a wide audience. It can be done by reaching out to a professional photographer.
As any member of the National Association of Realtors can attest, your ability to sell a house, and the speed with which you find buyers, are both affected by your marketing materials, which should include high-quality real estate photographs. Likely the most important aspect of your sales campaign, the quality of photos to represent your client’s house, will either draw home buyers or leave them disinterested.
As a blogger said on Smartshoot.com while addressing a “desperate realtor”: “Don’t want to lower the price on your house? Consider better photos.”
What’s important is the way the photos make home buyers feel. If you can give them a reason to see your client’s house as their home, you’ve got it sold.
As a realtor, you’ve got your work cut out for you with new listings. After initial consultations with the sellers to get the ball rolling, it’s time for staging. In the same way that you set up an ideal layout and design in the home, creating the most appealing combination possible, your real estate photography is meant to reach out to potential home buyers and show them the house as it could be.
Of course, you want to get the staging done before planning a photoshoot. And it isn’t always an easy process, depending on your home sellers. It sometimes involves having to convince them to thin out the extensive doll collection or take down the four decades of family photos covering all four walls.
What is the best use of real estate photography?
Capturing the shoppers’ attention is the goal. And realtors increasingly turn to post photos to publicize their listings. With the growing popularity of Instagram and Pinterest, social media as a marketing tool has made even more headway.
The National Association of Realtors and Google conducted a study of “consumer and market trends in real estate” to understand the role of digital media in the consumer home search process: In a trend that Google calls ZMOT, which stands for “Zero Moment of Truth,” home buyers, like shoppers, no longer physically walk into the marketplace, in this case, a home for sale. Now they do their homework ahead of time on the internet. The study found that 9 out of 10 home buyers rely on the internet as a primary research source.
Addora Beall, named a “Top Agent in California” by Top Agent Magazine, confirms that social media is a big part of her marketing. “Facebook has allowed me to tap into the local community and opened up a world of people I lost contact with,” explains the Hall & Chambers real estate agent in Glendale, Calif. “People get an opportunity to get to know me beyond just a real estate transaction. They see my involvement in the community and it builds a level of trust that is personal and sacred. And I respect that dynamic.”
Years of realty conventions have combined knowledge about what works when it comes to selling homes and properties. It used to be enough to meet a potential buyer face-to-face and show them the house and yard in natural light with little attention to adding value. But today your customer service needs to look very different. People looking for a home or real estate investment are more sophisticated and they do less in-person shopping.
A professional photographer can bridge the gap between what’s real and what’s ideal. The better the look, the greater the hook – the images you post have a direct effect on the number of clients you bring to the negotiating table.
Who can provide me with real estate photography?
Professional photography with the quality of a comprehensive marketing campaign requires a talented team of experts. You’re the pivotal member of the team and when you partner with us at COLDEA Productions, we all experience a synergy that drives the sales process to its quickest end: the home sale. We can bring real estate photography tips to the process and bring all the right equipment, but the skills we have goes way beyond shutter speed expertise. We know how to market your product. Sure, we always have updated equipment and have superior technical know-how, but more so, we’re in the business of advertising and marketing, so we see your success as our success.
We choose angles that showcase features that stand out which could include built-in shelves with a vintage character or granite countertops. We can also help you with artistic aspects from staging to color choices. Furniture placement can change optics which affect the buyer’s perception. Large pieces can become additional “walls” and the style will attract some subcultures while disaffecting others. Even pieces that serve as décor can send messages to potential buyers.
We are a creative services team with more than just a knack with a wide-angle lens. We also have extensive experience in marketing. When we become acquainted with your goals and your target customer, we design our artistry toward that end. It may affect where we set up cameras, use of aerial photography and lighting choices.
You may be interested in getting the property you are listing out into the marketplace on multiple fronts at one time. If your best option includes a real estate video, we can take care of that for you also. We have skilled cinematographers with years of filmmaking experience who create promotional videos and films for many clients.
We have a strong background in architecture, which enables us to identify the most compelling external features of your property. Your privacy is extremely important as well. We are discreet professionals who never exploit the identities of our clientele.
COLDEA Productions professional photography includes the use of drones. We offer you aerial views that include landscape photography, so buyers can analyze the location of the property. It is a method whereby your clients can show off the best features of their home and give house shoppers some evidence of the neighborhood surroundings. Real estate aerial photography has grown and continues to be more affordable. Our team is prepared to take care of all of your real estate photography needs when you call.
What are some industry insights about the best real estate photography?
The advantage of hiring a team such as COLDEA Productions is that our level of experience means we’re completely prepared. There’s little in the process that surprises us. We also know the tried-and-true practices that produce the best quality images for real estate.
Much like the skills involved in taking a group photo, creating the right photo composition involves framing your property’s most desirable features in an attractive way. Those specifications can include updated appliances, bay windows, living room flooring, built-ins, countertops, and others.
We are well acquainted with many industry tips for photographing real estate properties in the most flattering way, including:
- We are keenly aware of your property’s doors, walls and window ledges, baseboards and provide you with images that reflect them with precision. We know how to level our cameras and straighten the vertical lines in the shot. We’re also a team of artists, which means there are times we choose unique angles to tell your building’s most compelling story.
- Your job is to list the property in the real estate market in a very realistic, yet appealing, fashion. You want a potential buyer to see it as space they can occupy and make their own. We know the importance of highlighting the entire area as well as individual details. Size doesn’t always matter – sometimes features that communicate charm and intimacy sell faster.
- We study your space before the shoot, making sure we are on the same page with you, in terms of the property’s most photogenic features and the best angles and lighting to promote those. We know how to showcase even the most challenging areas such as eaves, garages, and attics.
- The use of tripods improves precision. We can stay level and take long exposures if desired. It enables us to manipulate lighting and employ different heights when providing you with real estate photographs. We pay attention to the vantage point, trying to mimic how property shoppers would be viewing the rooms in person.
- In post-production, we work our magic. Our photo processing and editing skills are professional in tone and temperature. We know how to highlight and use shadow and handle shots with unusual lighting, including natural light entering through a large windowpane. We retouch areas with dust particles, lens flares and we clean up and even remove objects when necessary. Our photo package is sharp and accurate.
Your purpose in hiring a photographer with expertise in your industry is to streamline the process and get the images you need to market your property. We are prepared to swiftly provide you with real estate photography that gets you in the marketplace right away. We comply with your preferences and move forward with a plan that’s customized for you.