What do video production companies do?

There are certain elements of a commercial video that make it stand out from the rest. A marketing video of a new product shared on social media has to do more than gain attention, and television commercials are more than an entertainment opportunity. What captivates your potential customers comes in a package that can’t be created on your iPhone.

A video production firm can apply their years of experience to develop a content strategy that connects you to your target audience and sends the message you want them to receive.

Quality

Corporate video comes in many forms and has many applications, depending on what your company needs. But regardless of purpose and style, whether your business would benefit from an event video or infomercials, the ROI is linked to the quality of your visual marketing package. High-quality content is proven to have higher click-through rates and is opened by more viewers than low-quality videos.

The best video content strategies zero in on a customized audience. You need an original video package that is designed to meet your specific needs, but the entire process should have the same goal in its sights: to create a professional, high-resolution product that maintains the quality of your brand.   

Storytelling

You see it employed by ESPN sports and CNN news reports – even pop video footage – filmmakers will tell you that one of the staples of video production is their ability to tell a story.

Marketing experts have picked up on this. What videos accomplish in their many forms, including live-action feature films, 2D animation, and more, is they conduct a compelling narrative. It’s why viewers put their money down for streaming and virtually nothing sidelines the business of Hollywood producers.

An advertising agency seeks to communicate to a client’s audience through the best means possible and many times they turn to the storytelling advantage gained through video creation.

And as profits are the ultimate objective for every company, telling your story is a useful tool in driving your audience to take action and drive positive change.

Whether you have a retail enterprise or you’re a dealer in a service industry, if you’re like most business owners, one of your most common pain points in developing a narrative that successfully augments your brand.

Educating

If your company manufactures or reps a line of products, your customer service features should include video. When your visual content details the use of your products or an explainer video demonstrates assembly, you not only please already existing customers but gain something even more valuable – hot leads, as shoppers migrate toward the easiest options. Not everyone is mechanically inclined, so when they see your corporate video will walk them through setup, you can increase your chance of a conversion.

A full-service video production company can determine the way forward to effectively communicate the information your clients need.

There are other benefits to hiring a video producer with experience in using the medium for marketing. One of the most important things a product video does is promote your brand, even when your primary goal is to disseminate information. A brand video educates customers while indirectly defining your company effectively through video. It’s difficult to explain your corporate standing within your industry and reflect your company culture with written text.

For instance, a Fortune 500 financial services company that gets regular press in Forbes Magazine may speak volumes to a certain segment of society such as business insiders. But the material that goes out on social media platforms can nail down that image for younger citizens.

A product demo is certainly useful but also plays a role in communicating the vibe of the company. If your product lines are certified organic, or vegan leather for instance, and measure up to sustainability standards, an insight into those qualities is reflected best through corporate video production.