The most successful companies in the world are ingenious when it comes to getting their brands in front of all the right people. Professional web video production services create an opportunity to expose your company’s best features to the world. With proper video content, you exponentially increase your impact on the public while communicating more effectively with your own staff.
How would a web video help my business?
You know your company brand needs to have a strong media presence, which means navigating the internet with maximum effectiveness. That’s not news. The hottest companies follow the trends of social media sites, tracking which apps are popular and among which demographics, in order to widen their approach to reach more consumers.
This can be you, and maybe it already is. You could be matching your brand to your target audience, strategically choosing where and when to post. But, what kind of media package are you putting out there? Online video marketing is not just a powerful tool, it’s essential for virtually every form of the industry today.
At COLDEA Productions, we have years of experience creating corporate videos that connect with the public which results in new clients and greater profits. Throughout each production phase, we customize your video content to maximize its effectiveness.
Why a web video instead of a television commercial video? There are some advantages to commercials, which we can also help you with at COLDEA Productions. We have experience working in Hollywood from music video projects to feature films and know how to tell your story in a visually engaging way. But the purpose served by marketing videos is that you can post them for free on almost all social media sites and platforms – YouTube, Instagram, Twitter, and Facebook, to name just a few.
A video communicates your message instantly to people who visit your website. And you can use it over and over again, posting it everywhere your target customer goes. That’s not just handy, it’s economical. And the more often people see it, the more people will recognize it. It’s a method of video marketing to make your branding permanent.
As years of marketing research confirms, a moving image is the first thing that catches a person’s eye, and thanks to the explosion of smartphones, your video will go with people, wherever they are. Mobile video consumption has never been higher. A study from the Interactive Advertising Bureau (IAB) says that about 35% of people are watching more video on their smartphones than they were a year ago, and 36% of smartphone users are watching long-form videos on their mobile devices.
What is a good web video production?
There are a lot of different styles of web videos, and they serve a variety of purposes. Depending on your product or service, and your target audience, you need your online video advertising to perform in a certain way. Companies have found success with the video content in the form of infomercials, a talk show style, an event presentation, FAQ interview, an employee demonstration, client testimonials, and others.
If it’s increased sales you’re after, you have to first gain the attention of the intended audience and include an “ask” in your marketing video. You need a package that drives more traffic to your website and, ultimately, to your door. Your bottom line depends on it.
When making decisions about your business — there are expectations you have about what it can do, but you want the piece to have certain pre-determined characteristics. Does it comply with your branding?
Web video for business always has its work cut out for it. But, one good music video or commercial posted – if it goes viral – can bring your brand to the world. And when your final product goes viral – your business is famous overnight.
A professional video producer knows that key elements in a good web video are:
1. Broad appeal: you want to expand your audience
2. Call to Action: give consumers a chance to reach out to you
3. Heartfelt: connect with your client base
4. Relatable: down-to-earth content
Do you want a product to share that is consistent with the features that have proven to be successful? If you want a digital video production that works, with qualities like those listed here, you need a web video production company that knows how to do it.
Who offers video production services that can increase my business?
As a full-service video production company, COLDEA Productions handles both the mechanics of capturing high-quality visual content and designing a final product that’s targeted at reaching new clients. Our aim is to help you meet your goals to expand your reputation in the marketplace and make you an industry leader.
Whether you need product videos or simple corporate messaging, we can successfully scale your business prospects. In addition to our skilled videography, we can also design your web video with targeted marketing in mind. Some of the aspects of creating a customized video marketing package include:
Blog and logo design
At COLDEA Productions we’ve mastered the practice of planning, filming and editing packages that propel you in the marketplace. Our researchers keep their fingers on the pulse of modern American business. We know what the audience is looking for and how to deliver. Our goal is to create a package that brings your business to the internet superhighway. You need a quality web video to make big gains in social media and beat the competition.
In addition to the mechanics — we have the right equipment and technical expertise — we also can purposefully design a script, visual experience in a length to expand your audience when the video is sent to different social media sites. We are a full-service video marketing company, with consultants, scriptwriters, cinematographers, and editors, capable of creating a final product that helps you meet your potential for growth. You don’t have to choose between advanced video codec or flash video format; we know the technical trade. Other than collaborating with our team, you can maintain the workload you already have in your business and trust us to do the work. You definitely want to be sure you’re getting a sophisticated and polished video package because an audience can tell when something’s a quality product. Unless you have advanced equipment, it’ll be obvious.
We make you a web video that shows up well on all devices too, which means the majority of your audience will be able to access the video wherever they are. According to research by the Pew Research Center, more than 80% of American adults have smartphones. That’s a lot of data-using, video-viewing new clients for you and your company.
We can help you find your audience and create the best web video to target your customers.
Through social media sites, you maximize the advantage gained by people having time, a relatively captive audience and there’s a huge cost-benefit. And during times of economic challenges, it becomes a preferred marketing choice. More and more businesses – of all sizes – are adding money to social media as a means to promote their companies. We get you in front of them and deliver the most effective content.
Is COLDEA Productions a live video streaming company?
Nearly every successful company has shifted its focus to include
corporate video and live streaming. And most of them have felt their budgets get easier to balance as a result. While corporate travel expenses used to be a necessary burden, now there’s the opportunity – even the need – for connectivity from a distance.
Believe it or not, the capability for video conferencing has existed since the 1960s, according to an article by Microsoft. The Picturephone was the first device used by companies sophisticated enough to afford it.
Today the practice is a staple of modern business, of course, as remote meetings are more than just relevant – they’re necessary. Approximately 75% of business executives need to connect with partners across the world, and about 66% have employees who work remotely. A live stream is the next best thing to pulling management and staff members together in a common location. Your psychological connection is better if you can at least communicate face to face.
Online video conferencing is a form of virtual meetings where you engage your teams remotely. You determine the video content, which may include instructing or inspiring your sales force and you can utilize tools such as screen sharing, notetaking, scheduling and chat features.
A live broadcast is ideal when you need to address a huge group. You can have large staff meetings or hold a marketing event that reaches the public. A live streaming company like COLDEA Productions can set up a broadcast for conference speakers and virtual town halls.
Our team has the technical expertise to set up and stream your video conferencing on any platform you use – from Google Hangouts or YouTube to Skype or Facebook Live. We can provide up to 3 cameras, depending on your intent, your audience and your capability, and we serve as video producer during the broadcast.
We aren’t limited to live streaming in Los Angeles – we go wherever your event is broadcast. We cater to your venue and any challenges to your connectivity. Our technicians are prompt, friendly and knowledgeable so you can hand off the responsibility for the technology aspects of the call while you handle the content.
Your in-house IT staff may be tasked with launching GoToMeetings or Microsoft Teams when needed. But hiring a live streaming video production company can provide a method for raising your corporate profile while minimizing the possibility of technical snafus.
Whether you’re holding webinars, sales training or a meeting of the board, we set up the equipment and channel it through whichever platform fits your needs. Choosing a streaming service is an important part of the process of getting your message in front of your customers. If your industry targets baby boomers, you may want to host a Facebook Live event, but if your clients are younger you may reach more of them with an Instagram live stream.
Every platform has developed a live streaming feature – or so it seems.
We can help you determine the pros and cons of accessing YouTube, Twitch, Facebook, Mixer, Instagram, Periscope, and Vimeo.
As the second largest search engine, YouTube is highly populated, but mostly with pre-recorded content. It’s owned by Google and is user-friendly so everyday members of the public can access it. Instagram Live has a younger audience than Facebook and is used for personal streaming more than business-focused content. Many users connect with both their Facebook friends and Instagram followers, which saves time. It’s a great way to gain a personal connection with customers and offer updates about products.
As a business owner you’re always flexing to meet new regulations, public policies and marketing strategies. You recognize that one of those trends is an emphasis on remote connectivity, to better meet the needs of employees and to build a bigger client base.
When video content is customized to better train your staff and reach new clients, you’ve won the day. With professional web video production services, you serve your staff and meet more of your marketing goals.