Corporate Video Production
If your business is ready to take branded content up a notch, you may be considering the use of a production team to create corporate videos. However, if you are new to creating business video content, finding a high quality and affordable corporate video production company in Los Angeles can be daunting. That’s where we come in.
COLDEA Productions is an innovative video production company based in Southern California. We specialize in original video content and commercial photography for individuals, small businesses, and corporations. Simply put: we love video and it shows when we use the latest audio/video technology to produce engaging, informational, and cost-efficient corporate videos.
What is the Value of Promotional Videos for Business?
The importance of using video to showcase what makes your business stand out cannot be underestimated. Today’s audiences are visual, and grabbing their attention is increasingly competitive. Experts believe that videos currently account for 57% of consumer Internet traffic, and that number is quickly on the rise. According to a Forbes survey, 75% of business executives watch work-related videos at least weekly.
While it’s the dream of many a business owner to produce viral videos, it’s not as easy as it sounds. We create professional corporate videos that promote your brand to existing clients and gain the attention of potential customers. By working with COLDEA Productions team members, you get a final product that’s more effective. We take you through every production phase of live-action videography, from storyboard creation to marketing.
The work you put into offering superior products and services needs to be evident in your promotional videos as well as your customer service. The positive image you render in the marketplace is worth the investment.
Who Needs Promotional Business Videos?
Anyone with a service or product to promote needs a business video if they want to truly get attention in a world of mass digital marketing. Whether you’re a corporation, local business, real estate agency, physician, restaurant owner, or you own any other specialty shop or service, having video in your marketing strategy is becoming a necessity in order to beat your competition.
Screen time is skyrocketing as more Americans work from home, and moving images draw more attention than static ones. COLDEA Productions offers more than simple videography – we work with you to develop an effective promotional strategy. Our team members have years of experience in the digital marketing business and we continue to track what’s trending, so you don’t have to. The promotional business video we create for your company is targeted to reach your specific customers with the goal of positive market saturation.
What is a Good Business Video Marketing Strategy?
As with any carefully planned business goal, having a strategy in place is essential. A good video marketing strategy includes a comprehensive plan with advance directives.
It’s a good idea to determine these essential things before getting started with any video project:
- Determine the Who, What, Why One of the most important, yet sometimes overlooked “rules” of content creation is deciding what your video will accomplish. Is it informational, entertaining, or both? Who is your target audience and why does it help them?
- Decide who will write the content/scripts Before you consult a business video production company, it is always good to have an idea of who is in charge of providing the copy. Will, someone on your team is writing a storyboard and script or will you be collaborating with an outside company?
- Create an outline of topics to cover Outline the scope of your video and flesh out the content you want to cover. If you are doing an internal corporate video, for example, you may include a video breakdown of content such as “Timesheets,” “Dress Code,” “Expense Reports,” etc. Your video marketing strategy may also include an editorial calendar if you plan on releasing several videos throughout the year.
COLDEA Productions can help with all these needs.
Why Us for Your Corporate Video Production Services?
There are plenty of corporate video production companies in Southern California, but few of them offer small businesses the cutting-edge 3D animated video and visual effects enjoyed by major cinematographic productions. From pre-production to post-production, we offer a broad range of services needed for crafting top-notch corporate videos:
- Concept development
- Storyboard creation
- Video editing
- Scoring & sound design
COLDEA Productions creates some of the best corporate and small business video marketing campaigns and promotional videos for Small, Medium, and Large businesses in California. With us, you get the quality of a large production company yet coupled with greater personal attention and flexibility as we tailor our approach to meet your needs.
What Kind of Business Video Production Do We Specialize In?
Coldea Productions specializes in a variety of corporate videos in Los Angeles and Southern California. Whether you’re a smaller business looking for a series of instructional videos or you’re part of a larger corporation that needs videos for your internal departments, corporate development, and so on, we can help!
Customer testimonials are a great way for businesses to show the value of their products or services. “How to” videos are powerful marketing tools that show off your expertise and provide useful information for current and future customers. You can showcase a project, a product, or even just share your story. It has never been more important for brands, large or small, to demonstrate authenticity through storytelling.
If you’ve ever been hired in the restaurant or the retail industry, you were probably required to watch a series of videos explaining the products, services, company policies, employee benefits, dress code, anti-discrimination, avoiding sexual harassment, etc. The best training videos make a clear point, keep the viewers’ attention and some are even interactive, requiring a quiz, digital signature, and certificate of completion. Human resource managers increasingly rely on videos to onboard and train new employees.
Video marketing continues to get more inventive as businesses compete for fresh ways to reach customers. On social media, video always stands out. Viewers can get the information they need in less than 30 seconds with a short, visually appealing video. Whether you are looking to schedule a series of micro-video content pieces for your business or you want to publish longer video tutorials, COLDEA Productions creates visually engaging videos with your goal in mind. If you want a testimonial video for your website or a demonstration for YouTube, we provide you with a professional package you can use for marketing.
Want to promote your product or service? Our experts will craft a beautiful video that highlights the best features of your product using the most modern video techniques and trends. Your corporation or small business can create a clever commercial video to publish and distribute online with a big impact, without the high-cost option of airing it on TV.
We love to help Real Estate agents show off their best properties by creating effective Real Estate videos. Real Estate videos are increasingly in demand by prospective property buyers who carefully filter which properties to visit. Real Estate agents love to show clients our videos because it makes the process of selling a property faster and more efficient. When a prospect is captivated by videos, studies show they are more open-minded and eager to see it in person.
The best medical videos are not only informative but also enjoyable, fast-paced, and engaging. Medical videos must clearly communicate precise information to an audience that has no time for uncertainty. Whether your audiences are healthcare professionals or patients, COLDEA Productions delivers your message successfully in a way that showcases your role as a Premier Provider.
Media Video Production — Video Press Releases
As part of your video marketing strategy, you may choose to include ongoing video press releases or news releases that highlight your organization’s latest developments and keep you front-of-mind with customers and prospects. Video press releases get more views than written articles. Videos are also easier and cheaper to distribute. When you have anything even remotely newsworthy to share, leave it to us to turn it into a video that people will want to watch and which will support your Search Engine Optimization (SEO) efforts.
Take advantage of aerial videography to achieve an exhilarating, first-person view from any angle. We use the latest techniques for all your aerial video needs — delivering a full perspective and a one-of-a-kind view. COLDEA Productions works closely with clients to make sure their visions become reality when it comes to aerial videos and aerial photography.
Do We Offer Live Stream Service?
Today there is more demand for live stream video service than ever before. The best way to connect to associates and staff members remotely is through high-quality video. As a busy team of videographers covering every part of the corporate production process – from storyboarding to the final product – our expertise includes live video production.
While you may have an IT department within your company, using a professional live streaming production company is an investment in quality. You also gain greater confidence that you’ll meet your goals when you unite the staff for interviews, schedule training, or hold meetings for other business purposes. You reduce the cost of travel when you opt for corporate video and live to stream, but you also can’t afford to battle technical issues when you’ve pulled together your top executives to meet remotely with your sales representatives and management team.
Even for making introductions or interviewing potential hires, the work of a live event streaming company provides a clear channel of communication while maintaining the professionalism of your brand. At COLDEA Productions we are equipped and capable of reducing technical distractions when you need live streaming webcasting services. We provide a full-range of video-related services including pre-production consulting, live-action video creation, post-production editing, and video placement.
Learn more about creating corporate videos and how COLDEA Productions can help your business shine. We handle every production phase, customized to fit your brand and meet your goals. When you reach out to us, we can show you how a corporate video production increases your exposure in the marketplace which is designed to increase your profits.