Product Photography is what drives your product sales.
You can build the best mousetrap, but unless the world sees it, you can’t sell it. That’s where professional product photos come in. With today’s business climate, you need good imagery to promote your products and services. With tablets and mobile phones, customers of all kinds are just a touch away from your product, but only if your visual marketing tools are sharp.
What does a product photographer do?
Aside from the obvious – take pictures of the merchandise your company manufactures or distributes – the best photo professional will be the catalyst for your company’s new marketing inroads.
If you aren’t already harnessing the strength of the internet to drive sales, you’ll want to begin now, and engaging, attractive pictures are the cornerstone. According to a report by Citrix, 63% of social media is visual. If you sell online, you must know that profits are directly linked to quality of photography. Because sales are attached to the quality of the images, iPhone shots and selfies work for your personal Facebook page and Instagram or Pinterest, but for materials that are going to be seen by potential customers, they have to be quality that’s worthy of your brand. You want your company to be viewed as competent and your product as worthy.
Twitter’s own research confirms the theory that visuals, like photos, offer a big boost in tweet re-posting. That’s the kind of market research you can respond to. Also, Skyword reported a few years ago a stat that said posts and pages with relevant images and pictures receive 94% more views than those without. It’s a missed opportunity if you don’t go after that audience.
Who has good product photography pricing?
At Coldea Productions we have seasoned photographers with high-tech equipment who are prepared to take your marketing to the next level. We have a team of highly skilled L.A. film industry professionals who are knowledgeable about locations and styles that connect with customers.
Do you need good quality photographic materials for your sales force to share with prospective clients? Practically speaking, we can present you with images of any or all of your product lines, which you can then use for both internet marketing and for physical sales materials, such as brochures, merchandise books, etc.
If you’re a distributor for a large corporation, there are reasons to have your own product photos, rather than just rely on corporate images. Clients want to see evidence of the reliability of your work, such as pictures from installations of your merchandise at nearby locations, where they can get personal feedback from your referrals.
A report from data collector Kissmetrics backed up the theory that original photographs of your products are preferred. They posted research that included a description of the types of photo images that actually reduce your business. They included:
Stock photographs – they want new and authentic instead
Poor quality images – low res doesn’t cut it anymore
Crowd shots – they bore viewers
Bigger than life-size images of faces – consumers say they’re unsightly
Historical subjects – again, boring
Kissmetrics blogger Mustafa Khundmiri noted the following: “People don’t look at the web like they used to. They’re more connected than ever. And educated. What does that have to do with images and conversions? People can tell if you’ve used a cheesy stock photos. They used to be a rage back then, but not now. Your prospects will know you’re trying to fool them with people shaking hands in suits.”
You don’t have to solve this one alone. Though many product photographers in Los Angeles might be saddled with past industry practices, these are the principles we bring to your project, product photo tips for showcasing your line with what’s trending.
Does Coldea Productions do food photography?
Yes, we have the ability to communicate anything about food through the use of cameras. We are trained to maximize the attractiveness of food groupings for proper representation of a brand or to increase marketing strength. Giving life to a lifeless object is a very challenging type of commercial photography, but we enjoy the creative work of staging and shooting it in its best light.
Are you a restaurant? We collaborate with you to do more than just mirror the dishes you create and serve. We seek to portray the attitude and complete style of your establishment. We pay attention to details concerning the composition and lighting of the shot, serving the role of prop stylist at the same time as bringing years of experience in the film, video and still photography industries.
Are you an advertising agency representative? We can take still photographs for your client, but because we’re also L.A. film industry professionals, we bring you the added bonus of videography know-how. We can meet your need for film footage, offer a full-service commercial video for you and your client, or provide still corporate photography using our broad range of skill sets.
While an amateur photographer is concerned with aperture and shutter speed, we have an advanced degree of expertise, acknowledging the need for white balance, sensor crop factor and
access to the highest grade technical equipment.
Product promotion requires outstanding photography. It’s that simple. And while it’s not so simple to create, it is simple for you to acquire. We at Coldea Productions can meet your demands to “sell” your valued product.