Real Estate Video Production
When a home shopper can’t tour a house in person, the next best thing is a video walk-through online. With the use of a real estate video production company, you can literally bring the house to the buyer without having to get the buyer to the house. As a commercial real estate agent, or if you do residential sales, we get your buyer to the building virtually, which saves everyone time and money.
Why do I need a real estate video?
It’s a dream come true for the hard-working real estate agent who sacrifices weekends to plant themselves in the living rooms of their listed properties and awaits visitors – rain or shine. That, along with lugging heavy signage and, time and again, being stood up by flaky home shoppers are all good reasons a real estate agent can be thrilled about the luxury of minimizing that form of sales. That’s the beauty of video real estate. The increased reach to a potential client base is what makes moving images in your marketing package a major plus for the real estate industry. Now you can give tours to buyers out of state or out of the country in a matter of minutes.
One of the biggest benefits of accessing the technology of a videographer is the way it trims the fat. The extreme cost of business travel for training, executive meetings, and sales have dropped to pennies on the dollar. You no longer have planes to catch or obligatory lunches. Even luxury real estate reaches the marketplace through social media channels. Facebook is widely used by home shoppers, which makes it easy for you to connect. A real estate video production team can both create and place listing videos on social media in targeted areas.
COLDEA Productions is a creative services team with experience developing marketing strategies that get your brand, including your individual listings, in front of buyers. As a real estate agent, you’ve mastered the suite of services you gain when adding a client’s home to the MLS listings. But you make contact with so many more potential buyers when you hire a professional to provide video content. A professional video package works exponentially to bring your target audience – real estate shoppers – to you. With search engine optimization, your listing gets in front of the right sets of eyes, and then it does the persuading for you. A well-crafted marketing video does all the work. It sells the property through great imagery and even greater storytelling. Your product is visual, and it’s the sort of purchase that appeals to the senses. Nothing is more persuasive, or more sensual, than video, except for real physical contact. Charts and still photography are fine. But they’re everywhere. Video is so much more dynamic.
What kind of video content do I need for marketing?
Whether your real estate properties are luxury homes or industrial warehouse properties, you want a strong online presence, and nothing gets more noticed than moving images. Your promotional video has to do just that – promote your product. That happens best when homeowners can perceive your listing as their next nest.
Are you in commercial real estate? You need tenants, and prospective tenants need you. Connect with your target customer with a package that enables them to virtually envision their business operation in your commercial space. The best real estate videos help them emotionally connect to the property you present to them.
As a multi-faceted real estate video production company, there are many different approaches we take depending on the style that suits you best. Would you like to include comments from the home sellers? Maybe some expert opinions are what will add legitimacy to your price points. You have a story to tell, and the approach differs from the message. And so does the camera work.
Drone imagery is a part of what we do at Coldea Productions. The best use of aerial footage from drones is in telling a story about the life and personality of the property, sometimes incorporating its history and, at other times, presenting its more recent high points. The good news is you can choose the best features of the real estate to play up.
Everyone knows the adage “location, location, location,” and the aerial view presents the significance of a property’s location. For instance, if the lots are spacious, drone images can enlighten potential customers regarding the placement of the homes. If you’re selling a modest home, but in an impressive, high-end neighborhood, aerial footage enables buyers to get an overall view. It’s an instant way to inform them of the tremendous value of your listing without having to just tell them how well it’s situated.
For commercial real estate brokers, real estate aerial videography from drones serves a lot of the same purposes. Drones can show distance from landmarks and give buyers an idea of the size of the building, its placement on the block, and surrounding businesses or retail outlets. Where aerial footage used to be a novelty, and investors would consider it a lucky break to get that kind of a view, you really don’t want to attempt to sell commercial properties without a video production.
Where can I get the best corporate video production?
You need a marketing package that sells the property. So, you need a team of filmmakers who knows how to tell its story, cast the best light on the listing, and reach your target audience.
We know how to make listing videos that have the singular goal of grabbing the attention of your customer base with methods that work. Our videos bring buyers into your home or office space. Once there, your product sells itself. From bare-bones to luxury real estate property – we’ve done it all.
Our researchers hone in on the needs of the client base for your real estate business, at the same time featuring your home or commercial property’s stand-out qualities. We sit down with you to create the best style for your needs. Sometimes that means a 2-minute video that feels like a feature film. In other cases, a narrated walk-through might be in order. Do you want to attract executives? Done. Does your target customer value location? Done.
We don’t pre-package at COLDEA Productions. It is a customized video product tailored to meet your needs. We work diligently to stay on top of market trends, so your project is a current, informative, and compelling piece you can proudly distribute.
Our seasoned storyboard developers can streamline your message. If your client base is upscale, for instance, we may advise you to feature individual amenities, such as a weight room or wine cellar. If it’s a building in an industrial complex that you’re representing, your storyline will be entirely different.
We are seasoned tech experts who can meet your needs for live video production in addition to providing professional aerial footage, house tours, marketing photography, and other photo and video packages.
Your real estate firm may have a reliable set of steps that take a home buyer from contract to sale, but perhaps you would like more innovative forms of communication with your own staff. It’s never been more important to institute remote forms of connection, which is easily done by turning to the work of a real estate video production company such as COLDEA Productions. We meet with you to view the space and sit down with you to assess your needs in order to provide the best mode of connectivity for your live streaming service. We can set the stage with 1 to 3 cameras and we can stream on any platform you use.
Live streaming video service enables you to interact with your audience in real-time which makes your presentation more fluid – you can make changes on the fly. If you’re engaging with clients, it enables you to use feedback to measure the value of your branding efforts. When customers can make comments informing you about their experience as an end-user, you can sharpen your marketing plan and make improvements. Live streaming productions make it possible to scale your business by exponentially widening your reach. American video live-streaming platform Vimeo Livestream has been compiling data from various sources showing a huge rise in the use of live video.
Almost half of those surveyed said they’ve reduced their TV viewing in favor of live streaming content. Even the Super Bowl has seen an increase in live video viewers. If your company has partners overseas, connecting through streaming is hugely beneficial. Experts estimate live streaming to exceed $70 billion as an industry. But Vimeo also found that consumers demand quality live streaming efforts and have a low tolerance for technical problems. That’s why you need a live event streaming company to ensure reliable transmission. The COLDEA Productions team provides you with a synchronous viewing broadcast in high definition. We enable you to engage with your audience with a steady, stable stream.
A well-known study of Instagram users shows the power of live video. A whopping 80% of participants in the survey said they would rather see a video than read a blog post. The natural attraction is clear – almost everyone who views videos on their mobile devices shares them with others.
You’ve probably noticed that platforms like Facebook notify you when one of your contacts is posting live, which makes it an easy method for getting free brand exposure. Twitter has Periscope and Instagram has Live Stories. Entrepreneurs see that it’s a cutting-edge medium with an emphasis on its value as a new opportunity to increase profits. The potential buyer finds something attractive about the raw, intimate moments you get with live video streaming services.
Silicon Valley doesn’t hold all the cards when it comes to technical capabilities. TV stations are streaming live, and large corporations are opening channels of live video communication. But the truth is, businesses of every size can benefit from using this popular method of reaching out to consumers.
There are tremendous advantages to live streaming production for in-house purposes also. You may already have produced agent videos for sales training and onboarding new employees, but with live streaming, you can make shifts in focus during a session based on how the content’s being received.
Should a video production company handle marketing?
Whether your properties are in South Florida or Southern California, you can make your mark by hiring a professional photographer with videography and post-production services.
Outsourcing your live streaming video production services and business video packages enable you to collaborate on your marketing strategy. Gaining an outside perspective can help you turn a corner and what we offer at COLDEA Productions includes a customized analysis of your marketing strategies.
We have the tools to diagnose the problems and the ability to answer the call. You may need new promos or explainer videos to reach a new audience, and because we have the technical equipment and access to special effects including animation and voiceovers, we can design an effective package.
Because you and your agents are a team, you need opportunities to build teamwork and to get on the same page, to be sure you’re speaking with one voice. You want a balanced workforce, no matter what industry you’re a part of. Likewise, you want a strong team to meet your in-house needs and maximize your video marketing to your potential buyer. We help you streamline your audience, offering our knowledge of brand awareness and skilled, targeted communication.
With a strong relationship between you and your video production company, you can find your key performance indicators and create a vision for shifting your strategies and better compete in the marketplace. COLDEA Productions can do all of the above, delivering a video that matches or exceeds your expectations. Our real estate video production company understands that you’re not just selling space, you’re selling a lifestyle.