Aerial Cinematography Using Drones
Unmanned aerial vehicles, sometimes called “drones,” are not only popular among tech fans, but they are also one of the hottest tools in the field of aerial video production.
What is a drone?
While people of various ages and stages may think of it as no more than a robotic toy, a drone is also capable of much more sophisticated purposes. Using cameras in flight to obtain aerial videography is a way to level up the content of your video production to make a greater impact on your target audience.
They are unmanned aerial vehicles (UAVs) operated by remote control, and they are already playing an important part in a range of purposes, including search and rescue, surveillance, traffic monitoring, weather monitoring, and firefighting, among other things.
Traditionally thought of in reference to their military capabilities, a PBS segment a few years ago described RC (remote-controlled) equipment this way: “Drones are remotely piloted aircraft that can be the size of a Boeing 737 or as small as a magazine. They’re generally used for the three Ds: dull, dirty or dangerous missions,” said Peter Singer, director of the Center for 21st Century Security and Intelligence at the Brookings Institution.
The Department of Homeland Security flies predator drones, while other U.S. government agencies, such as NASA and the U.S. Forest Service, use them for important purposes like mapping forest fires. Because they can “go where no man has gone before,” these high-tech wonders have been making news for their ability to fly into inhospitable environments during such important work as disaster relief. They fly into hurricanes, fires, nuclear disasters, and earthquakes, among other formidable circumstances.
The legal landscape in the use of drones is an unfolding drama, as their use is on the rise in many fields involving aerial video systems. They are FAA approved (Federal Aviation Administration) which is grappling with the debate over whether or not allowing unmanned aircraft to operate outside the “line of sight” of the pilot is a safe practice. America has “the busiest, most complex airspace in the world,” says the agency.
The capability has been around for more than 100 years, actually. It’s now become a more accessible device, and public awareness has picked up, the more its use dovetails with our everyday equipment. Products like the French-made parrot drone are lightweight quadrocopters that are remotely controlled using the software on a mobile or tablet operating system.
These and other forms of UAVs are expanding the technological possibilities for shooting videos. Like a lot of other technologies, it’s a platform that can serve your commercial purposes to expand your customer base.
How is drone videography used?
The world has an incredible view of sports, magnificent properties, and natural wonders from the mountains to the beaches, thanks to drone footage. For nearly every industry, the benefits of overhead views on your business video cannot be overstated.
It’s easy to see why real estate professionals and general contractors need aerial footage in their video content. But for nearly every industry there’s tremendous value to including images from the air in your marketing content. Providing viewers with the best picture quality from every angle is an easy way to get them to your door. Like the advent of computers, aerial videos have opened up a lot of new doors, especially in the areas of marketing and advertising.
Think like a consumer – take your mind back to some of the most memorable footage you’ve seen, sometimes winning you over to a certain product or brand. Seeing Dodge Ram boom through Texas under Sam Elliot’s narration or watching Matthew McConaughey glide across Icelandic horizons are obvious examples. These ads sell products thanks to the use of drone footage.
Your company can tap into the power of aerial videography also. Our COLDEA Productions team can show you how including overhead drone shots in your video package can boost your viewership on your social media posts and advance your brand.
If you manufacture products, we can use drones to capture inspections and show quality control or get aerial footage to demonstrate how expansive your company’s operations are.
There are many industries that profit from corporate videos, such as:
Putting to work a technology that can pan across a city in a matter of seconds, we can bring you more sports fans, increase ticket sales, and lock in a positive feeling about your services.
Big products need images from the air to sell themselves, such as videos of a research facility, a multi-storied building, or a storage hangar. Locations and events, such as a golf course you’re your nonprofit events photography/videography project.
Equipped with high-quality cameras, drones are more than playthings. They can scale your company so when you post on social media or buy ad space the number of eyes on your brand grows exponentially.
The real estate market has exploded because of aerial photography by offering a homebuyer the scenic view of a property from overhead with the use of a drone camera. Hotels and rental properties can post advanced camera angles and movement to create much more compelling web videos for their sites.
What began with serious service to the military has now been harnessed by civilians for personal and commercial use. What might previously have been reduced to its casual application as a hobby tool can now be the means by which your company is propelled to greater profits.
How does Coldea Productions use drone photography?
Thanks to drone capability, there is no more need for chartered airplanes and commercial helicopters to get a bird’s eye view of properties, scenery, or live-action subjects. Our background in film production enables us to tell your story in a tight narrative that’s consistent with your brand.
Camera angles and motion treatments of almost every imaginable variety are possible, and if you name it, we’ve probably done it. The strong engineering background of our staff means that we are capable of using drone photography for every purpose from photogrammetry to location scouting, as well as other visual imagery payloads. Our drone operators are certified to shoot aerial footage for feature films, real estate marketing, commercial advertising, corporate videos, web videos, product promotion – even training videos.
This goes beyond small unmanned aerial systems (SUAS), the DIY drones used by hobbyists for recreational purposes. We routinely incorporate these impressive viewpoints to tell the story of a product, person, service, or take your feature film to the next level.
Using this small, light technology, we shoot in high-quality resolution with industry-proven superior lenses, creating a professional piece for your marketing or training purposes. We’ve found that using quadcopters with high-tech cameras, your video package hits the marketplace with a much greater appeal, stealing the eyes and ears of your client base from competitors.
The growth of the UAV industry has made our ability to incorporate aerial photography into your video product more affordable, so you get the quality you’re seeking without exceeding your budget demands. There is no better way to show off that perfect piece of property or tell the story of your company’s history than with drone footage.
You can be confident that your advertising impression is our highest priority. With the use of aerial video services, our team of professionals provides you the quality marketing product that stands out and reflects your desired image.
Is aerial footage useful for internal purposes?
Every business executive bears a responsibility to their staff members for human resources messaging, sales training, and a host of other in-house communications. Service industries from finance and insurance to medical and legal firms do not have a product to feature, but they have staff regulations and onboarding of new employees. For some of those cases, drone videography can be a helpful tool.
Nearly every corporate video production includes B-roll of company events. If you have images from a corporate team building events photographer or when you edit in some video footage from a holiday party, you give new hires a better idea about your company’s culture. When COLDEA Productions covers corporate events, we get angles you wouldn’t think about, which includes shots from overhead when the venue calls for it.
We create a strategy in advance, drafting storyboards that fit your project. For inner-office content, we can advise you best by finding out where your video will be posted and exploring whether or not live video streaming is a better option for you than a photo or video package.
As a corporate video production company, we can set up and produce your live streaming services, for instance, if you’re holding Zoom calls or Facebook Live events. Even when your business has its own tech team, a live video streaming company can minimize the chance of problems in setup and transmission.
We also have the capability of handling more sophisticated technical options. If you want a 3-camera setup and have multiple hosts, we can do it. Throughout your video conferencing we have the expertise to make your changes in real-time when you want to shift focus or begin something new. When you have impressive aerial videography that advances your message to the staff, we can also incorporate that into the live streaming video production services we offer.
We can give you professional creative direction as well as help you decide on the most appropriate tone – whether you’re revamping your website or getting started with a YouTube channel.
Live stream companies are being hired by every imaginable industry these days because more people work remotely and if you want the best picture quality, you need professionals. If you’re a small business, a church, a municipality, or if you’re an event venue – chances are you’re communicating with our employees through a live streaming video service.
We are able to stream in any aerial cinematography that adds insight or information when you’re broadcasting to your viewers on Periscope. And we can help you share videos about travel and the outdoors or other fields related to your business through Twitch, which is another popular medium. Whatever platform you prefer, we can take care of your live streaming webcasting services.
Chances are you want to move forward in a number of directions, getting more excellence from your employees, and gaining exposure in the marketplace. The power of a professional business video is paramount to reaching those goals. And aerial video production is a dramatic feature to add to your project.