Healthcare Video Marketing

Video Marketing for Healthcare Industry

The growth of your medical practice should be as precise as the accompanying diagnosis, thus incorporating healthcare video production in your marketing plan is recommended by 5 out of 5 professionals.

COLDEA Productions understands the need for precise and effective communication to your target audience to successfully establish your role as a premier provider. Whether your efforts are B2B, or direct to consumer, we’ll showcase your offerings and expertise through the use of healthcare and medical video. We know that the best healthcare videos are not only informative but also engaging and enjoyable.

Healthcare providers work in a surprisingly competitive industry and to keep up with the competition you will need to utilize video marketing. Content marketers consider moving imagery to be one of the most effective ways to promote services and products to consumers. It is also a great mechanism for building trust, galvanizing your brand’s image, and getting attention from your target market.

When you work in healthcare, you may feel removed from the marketing side of the business, but all parts of the company should work together in order to create a cohesive marketing strategy. You can have your employees and other healthcare professionals speak directly to prospective patients. With a successful video marketing campaign you will have your customers or patients engaged and excited about your business.

Video Marketing for Doctors

Video marketing is taking the healthcare industry by storm. From hospitals to specialists, healthcare organizations and medical practice professionals have been harnessing the power of video marketing to increase brand reputability, visibility, and audience engagement.

Video content can be used in a huge variety of ways, no matter what your needs are. Video technology is responsible for launching “Pimple Popper” Dr. Sandra Lee to prominence in the healthcare industry, and your practice does not have to be as large as the Mayo Clinic to warrant publicity.

You can also put out a series of informational videos to create content, introduce your brand to potential patients and customers, or even produce videos for special events or healthcare concerns. Live streams during conferences are a way to both inform and energize your brand.

Besides keeping your patients and healthcare workers up to date, you can also show that you are a part of the community, showing off local events, and even cross-marketing with other local businesses. Marketing videos for healthcare can be extremely professional, or you can add a personal touch, with doctors and staff speaking directly to the camera — and your patients.

 

Video Marketing for Hospitals 

Hospitals can use video technology to both increase revenue and answer common questions and concerns patients and their families may have. An explainer video is a tool for building trust, and it engages your patients while affirming your brand.

One rule of thumb when seeking to develop a reputation that is bigger than life, such as the Mayo Clinic, is to be as transparent as possible. In your marketing videos, make sure that you are clear, concise, and professional, especially when launching your hospital or medical center. You don’t have to be a global powerhouse like high-profile practitioner and human rights activist Dr. Hawa Abdi to benefit from letting the public in on the great work of your healthcare organization.

You can make videos from each branch of medicine in your hospital, or you can even do a question-and-answer series in order to create regular content. No matter what type of video marketing content you choose, you draw more exposure to your healthcare brands through this medium. You can also utilize video marketing to show how you rise above the competition, whether it’s in patient care or cutting-edge technology.

Marketing videos for hospitals can also include community events, especially if they have a health-related spin, such as 5K or 10K fundraising races.

Marketing Videos for Urgent Cares

Urgent care facilities are a growing industry, and to stay ahead of the competition a healthcare marketer can use video production to be sure that people are aware of all the services you offer. While many urgent cares have services like pre-employment and school physicals, drug testing, and x-rays, many people don’t know all of the available offerings.

Urgent cares can take advantage of video marketing both by posting regular content and also by posting one-off videos about specific subjects. By getting more views on both social media and your business website, you are able to strengthen your reputation within your community.

 

Marketing Videos for Doctors Offices

New doctors’ offices often have a hard time starting out, because they have to attract potential patients to their healthcare brands. By utilizing video marketing, you will be able to get the attention of the public and create a new client base.

Video marketing will increase your visibility and reputation, as well as offer you an opportunity to speak directly to prospective patients. You can use videos to introduce your patients to your staff, making a video for each nurse and doctor. You could also use marketing videos to talk about local goings-on and events; you don’t have to limit the content to speak solely about healthcare.

Doctors’ offices are important pillars in every community, and utilizing marketing videos for your office is a great way to integrate yourself even more into the community so that you become more visible to current and prospective patients. By having video content on both the community where you are located and on health concerns and tips, your business will enjoy both customer engagement and a more effective marketing strategy.

Marketing Videos About General Health

General healthcare videos are a great way to optimize your website and social media pages for keywords. They also keep your patients informed and aware of both regular and seasonal health issues and show that you are invested in their health. You can also update patients about the latest news, information, and treatments available.

Marketing videos about general health are a great way to keep your content updated regularly because they can be posted at any time. For the best results, keep your videos under two minutes and keep your clips for Instagram stories under 15 seconds.

 

Marketing Videos About Specific Procedures

Marketing videos about specific procedures are not only great to show your patients and clients what to expect, but also make wonderful content for your social media pages. Marketing videos about specific procedures should include things like how to prepare for the procedure, what to expect during the procedure, and aftercare.

Other Types of Marketing Videos for Healthcare

Preventative Healthcare Marketing Videos 

Preventative healthcare how-to videos are the perfect way to add information and content to your website and social networks. You can create a series of preventative health videos on general health or to prevent certain issues or seasonal problems.

Home Page Videos for Health Care

COLDEA Productions produces some of the best home page videos for health care. If you want the most professional home page, video marketing is a great way to show how you are trustworthy and capable. Home page marketing videos can be a great way to show off the services you offer, or present a quick introduction of your business.

Health Care Event Videos

Health care events can be ongoing or a one-time-only special occasion. Whether you need live streams when you have an ongoing health care event, such as a blood drive, or if you have a single event that your business is hosting or sponsoring, COLDEA Productions can help!

 

Tips for Video Marketing for Healthcare 

Update Regularly

If you are using video marketing for your healthcare business, you want to update your content regularly. This keeps your content fresh and puts you at the top of everyone’s social media feeds. Live video events can be useful as well to remain visible to the public, so they think of your business first when they have a need for the services you offer. If your video marketing gets stale, it will look like you don’t keep up with current events or technology.

Content Promotion is Key

Making quality content is not the end of the story. You will need to promote your online video content by using traditional marketing techniques as well as staying on top of social media trends. Even in healthcare, keeping your audience engaged is important for building and maintaining a business. And by using video marketing, you can make your business seem both more professional and more familiar and approachable.

What Sets Us Apart?

As one of Southern California’s best video editing and production companies, COLDEA Productions specializes in producing and editing marketing videos and photography. Capable of producing 3D animation and special effects, the COLDEA Productions team prides themselves in only putting out the highest quality work with maximum customer satisfaction.

Coldea’s Video Services

COLDEA Productions video services are virtually unlimited and include production, editing, animations, and special effects. The team does a great job of developing an effective strategy, identifying your need for explainer videos, profile videos or other targeted content that gets picked up by search engines more easily.

Coldea Productions Photography Services   

COLDEA Productions photography services are a great way to create a cohesiveness between your video marketing and your traditional marketing campaigns. You can use marketing photos for a blog post and promotional material, as well as on your social network media accounts.

Why You Should Call Us?

COLDEA Productions will keep your healthcare organization in front of your target audience by providing you with best practice creative content. Our marketing videos solidify your company’s reputation, reach your target audience, as well as keep your patients informed. COLDEA Productions is staffed by expert videographers, editors, and even animators, who create what content marketers require – visual images that are engaging, professional, and reflect your brand. If you haven’t started using video marketing for your business, you are already miles behind your competition. Get ahead of the marketing curve by letting COLDEA Productions help with your healthcare video marketing through high-quality video content.

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