Video Production in Chandler, Arizona
Anyone can create a video production in Chandler, Arizona using an iPhone and even launch their own YouTube channel. But there are many things you cannot do with just a smartphone. When you need the quality of high-resolution footage and the editing skills of a pro, that is when you benefit from the services of production companies in Arizona with a reputation for excellence.
Once a struggling suburb of Phoenix, Chandler is now a thriving community. It has a robust economy fueled by headquarters for high tech communications manufacturers, a semiconductor product packaging and testing company, a large grocery store chain, and hundreds of small businesses competing in today’s complex digital marketing landscape. Hiring professional video production services creates a wide range of corporate videos to get the attention of consumers and drive them to your website.
How Can Professional Video Production in Chandler, Arizona Helps Get Your Business on the Map?
You may have launched your company a lifetime ago, but it is never too late to make a splash with the digital media solutions that come with hiring a full-service video production company. A team of Chandler, AZ video production specialists bring years of experience to produce web video content that performs well on Google and other search engines. They present your business as an industry leader and a valuable resource.
Advances in mobile technology and widespread access to high-speed wireless internet make videos the primary form of online content today. Video marketing is now the most effective method of reaching the largest groups of interested consumers. A full 60% of people prefer watching online videos over TV programming and the commercials that go with it. A site called ReadyArtWork.com offers a list of the best reasons for video marketing:
- Inspires greater viewer engagement
- Enhances brand messaging
- Showcases your products and services
- Creates visual explanations
- Features your business accomplishments and successes
- Improves retention and bounce rates
- Boosts conversion rates and sales
Corporate video production in Arizona gives you a positive return on investment and is most successful when focused on product use and industry trends, not hype. It is a strong format to communicate your company’s values, image, and brand messaging.
Another advantage of custom video services is the ability to tell your story without the burden of commercial constraints such as advertising. Your customer base can get to know you through the lens you choose, not through media reporting or hearsay. You can clearly explain the benefits of your services or merchandise. In addition to videos for your website, a Chandler production company can also create a commercial advertisement if you choose to buy TV airtime or need a spot for another format.
Search engines favor videos over text and particularly when launching a new business, you need to get a high Google ranking to get in front of your clientele. You can build a following through YouTube as well, which is another reason why you need to consider a video production in Chandler, Arizona, as they help you channel your efforts with the highest quality possible. The public likes how effortless it is to get information through videos. Reading takes effort, so most individuals have a larger capacity for the relaxing act of video viewing. The power of video marketing has been proven since World War II and business owners can use it to their advantage.
An Arizona video production company can assist you in storyboarding your project. They make sure to include the best video content to solicit the most beneficial responses from potential clients, including:
- Brand awareness
- Material for search engine optimization
- Customer testimonials
- Call to action
What are the Types of Video Production for Chandler, Arizona Businesses?
An experienced media production house produces the best content for achieving your specific sales and marketing goals. Production industry professionals work with you to determine the types of videos that will reach potential customers and compel them to act.
An industrial manufacturing plant in Chandler will have far different video production needs than a large grocery chain, local bakery, or butcher shop, so professionals will get to know your business and how it fits into your industry’s market. Whether you are trying to attract target audiences to make a purchase, schedule a service call, or create training and onboarding materials to keep your employees informed and productive, video is the most effective way to deliver your brand messaging.
Here are the types of video productions for businesses in Chandler:
Profile videos are used to introduce consumers, associates, and prospective recruits to your brand and the way you conduct business. Company profiles showcase your products and services and give those with little to no prior exposure to your brand an overview of what separates you from the competition. These videos are often the first impression potential customers get of your business and the products they are looking for. Posting a company profile video on your homepage will improve conversion and bounce rates. They are also effective at generating interest on social media, email campaigns, and other sales and marketing applications.
Hearing the virtues of your products and services feels more credible and comfortable coming from a satisfied customer or employee. Testimonial videos involve loyal customers sharing their positive experiences with prospective customers, or shows happy employees explaining to prospective recruits why your company is a good place to work. Customer testimonials are especially effective at connecting with consumers that have had some contact with your business and are looking for more information before making a purchasing decision.
How-to and demonstration videos are among the most searched for and viewed types of videos on the internet. Watching a product video is now a major influencer for online shoppers. A product video showcases the benefits, features, and functions of your merchandise in the most engaging, entertaining, and informative ways. Your website product pages, eCommerce stores, and social media outlets are ideal platforms to distribute product videos to interested consumers.
Many of the businesses in the Chandler area are involved with advanced technology and the complicated machinery that requires explainer videos to break down complex ideas and processes. Video is a powerful communication tool that offers increased absorption and retention rates over reading materials or looking at photos.
Video production makes the process of training and onboarding new employees easier and cost-efficient. Training videos streamline the task of getting team members on the same page and delivering important company information. Employees can review the material at their own pace and archive the video for future reference and use.
Webinars, conferences, trade shows, and most live events can now be held virtually through live streaming technology that connects you to viewers instantly from anywhere in the world. If you are a Chandler business with offices in Scottsdale, across the Valley, or around the globe, live streaming gatherings will save you time and money over in-person meetings.
Television commercials and music videos are traditional advertising channels that have adapted to the digital age with streaming services and on-demand marketing opportunities. While commercial television no longer attracts the masses as it once did, it is still a viable option to reach large segments of consumers at the top of the sales funnel.
Why Do Tech Industries Need Video Production Services to Focus on the Details?
Chandler is a warm destination for some of the biggest and most successful high tech and industrial manufacturing companies to set up their headquarters. These are large, successful, and modern businesses that involve complex machinery and detailed components. Professional product videography for these industries is essential for breaking down intricate and layered information into more easily digestible segments.
One of the greatest features of having a creative agency produce high-caliber quality corporate videos is the ability to stop and start the content to better absorb and retain the material. This is especially important when dealing with complicated ideas and elaborate functionality of the products in high tech and industrial-related companies.
These specialized industries require an amazing production team to produce Chandler corporate videography that is targeted to specific types of consumers and clients from Mesa to Tempe to Scottsdale.
A Chandler company like Isola brings certain standards and marketing needs for the circuit board materials they manufacture. Corporate videos related to microcontroller and analog semiconductors require media production content that accurately represents these specialized products to audiences on websites, social media, and other digital assets.
How Can Successful Real Estate Agents Use Production Companies in Arizona to Showcase Their Listings?
Imagine two realtors – one doing business the old school way and the other positioned to succeed in 21st-century commerce. Realtor number one carries a large, cumbersome “for sale” sign to set up in front of the house that is being put on the market. The realtor sits all day at an open house to show home shoppers around and verbally articulates all the home’s finest features.
Realtor number two hires a video production company to feature the top-selling points of the new listing. An impressive real estate video can take homebuyers through the house remotely and room-to-room. A Chandler production company with the right expertise should be able to create a standout package.
Production companies in Arizona with drone technology can do something a live interview can’t do: show prospective buyers a bird’s-eye view of the property. High-resolution aerial photography and aerial videography reveal otherwise unavailable angles, including rooflines and large-scale landscapes, serving another purpose relative to your marketing.
Consulting with a Chandler production company should involve the development of a storyboard with a targeted message. If the house being listed was owned by someone of note such as the part-time Chandler resident actor Ice T, that may be the focal point of the shoot, and its physical features are filmed and built around that theme. Or, for instance, if a listing is in Ocotillo Lakes, the real estate video can emphasize its waterfront location to reach out to buyers with a “relief from the desert heat” selling point.
Why Should Event Planners Book Video Production Companies in Chandler for Wedding Photography and Event Videography for Clients?
Every town is a marketplace for wedding photographers and videographers, but most brides also check out The Knot for reviews. To scour local options they can consult with event planners at reception venues such as the Bella Rose Estate, where they need a Chandler production company that’s comfortable with indoor and outdoor settings, or the Ashley Castle, which requires a Chandler videographer who can get good images from a variety of spaces.
Chandler brides and grooms-to-be have another opportunity to shop around – the Big Fake Wedding Phoenix, a trade show where visitors get a taste (literally and figuratively) of the wedding planning process. The name alone tells you it’s not your grandmother’s bridal show, but you can also find quite a bit of press about this traveling phenomenon. It has been covered by San Diego Bride and “The Today Show,” among many other media reports.
“This company is changing the way future brides and grooms prepare to celebrate happily ever after,” said “The Today Show” host Sheinelle Jones.
Fake Wedding Phoenix gives attendees an atmosphere of cake displays, wedding décor, favors and gifts, reception DJs, wedding dresses, music, jewelry, hairstyle, makeup, and much more. Though it is structured differently, like any trade show, vendors get the chance to showcase their products and services to get in front of their target customers. The website calls it a “bridal show alternative complete with an emotional ceremony, a tasty dinner, and a dance-party reception, fresh flavors, bright colors, and tons of traditions.”
If you have hosted an event at SoHo63, you know it as a break from the traditional ballroom. Often described as “hip and historic,” it is a downtown event venue with some rather unusual twists. You may find its traditional elegance has an East Coast feel, but with features like bistro lighting and exposed bricks, it also has a strong modern vibe. As the party host, your event videographer in Chandler, Arizona is ideally a forward-thinking, out-of-the-box professional, not an old school, point-and-shoot guy.
An experienced SoHo63 event photographer gets front-row seats to such parties as:
- Holiday Parties
- Corporate Meetings
- Social Events
How do Production Companies in Arizona Offer Affordable Services for Personal Projects and Commercial Jobs?
Having a professional-grade lifestyle video is not just for Richard Branson’s of the world, the same way you are not limited to the quality of something created on your iPhone.
The ability for every American to have film footage of their most important life experiences was a long time coming. The early 19th century brought still cameras to the marketplace with the Daguerreotype process in 1839. One hundred years later, amateurs could make moving pictures with cameras like the Keystone Capri, which was sold through Sears Roebuck. The Whittaker Micro 16 was a sort of “spy camera” purchased by police departments and detective bureaus, and was smaller than a pack of cigarettes, says DigiCamHistory.com.
Popular Mechanics has an article about the development of the film camera, beginning with Thomas Edison filing with the U.S. Patent Office for the kinetoscope in 1888. He said it would “do for the eye what the phonograph does for the ear.” Filmmakers developed a metal movie camera in 1912, which was manufactured by Bell & Howell, a company that American families became familiar with when creating 35-mm “home movies.”
Eastman Kodak came out with an 8-mm film in 1932 and it became the standard used by families and other amateurs. A few years later, when Bell & Howell created a lightweight version for amateur use, it created the first boom for amateur filming and home cinematography, though only the wealthy could afford the equipment. When Kodak developed the “Super 8” system, filming covered a 30% larger image than before. Cameras were made of plastic, which widened the marketplace, as families could take them on vacation.
By 1983, people could catch every meaningful moment with a Beta movie shot by a Sony one-piece video camcorder. A New York Times article from 1989 says that camcorders had become a part of everyday American life, used by millions and constituting a $2.3 billion-a-year business. There were 7,000,000 sold between 1985 and 1989, owned by 8% of households, and costed an average of $940.
“While camcorders are generally used to record the same scenes that home film cameras did – baby pictures, travel, weddings, and other family events – consumers are finding dozens of new uses for them, including the videotaping of golf swings, wills, video postcards, property-insurance inventories, and video-dating messages,” the article says.
While filming your own events is as popular as ever, thanks to smartphones, a videographer in Chandler, Arizona is a reasonable alternative when you are a part of the action. A selfie is not going to do justice to Granddad’s 100th birthday or the opening of a new wing at the hospital in the memory of your parents.
When it is something meant to last, you should hand over the reins to a seasoned professional. It is your best option when a video production in Chandler offers you the freedom to enjoy your event or boost your company’s profits.
What are the Benefits of Video Marketing for Small Businesses in Chandler?
Small businesses in Chandler and the surrounding Phoenix metropolitan area face stiff competition in the digital marketing landscape. Sales and marketing videos help in leveling the playing field and getting your products noticed by target audiences. A full-service production company takes advantage of a unique combination of video production experience and digital marketing expertise to maximize the power of video marketing strategies.
The following are among the benefits that video production in Chandler can bring to businesses from all kinds of industries and product lines:
Performs Well on Search Engines
Nowadays, video is recognized as legitimate and credible content by Google, YouTube, and other search engines. This allows fully optimized, high-quality videos to rise in the rankings and be exposed to large numbers of online users actively searching for your type of business. Interested consumers that visit your site from search engines stay longer and are more likely to make a purchase or schedule a service call.
Increases Brand Awareness and Online Presence
Your brand is your business. Customized marketing videos will get your business noticed online, increasing your visibility and brand awareness. Existing and potential customers will associate your products with quality and professionalism, and those are the traits that will define your brand.
Shows Your Personality
Profile and product videos allow you to show off your business personality, enabling you to make a more direct connection with consumers. Marketing videos offer the chance to reach customers on a more relatable level, making them more comfortable to do business with you.
Social Media Engagement
Billions of active social media users around the world watch hours of video content each day. Posting your videos to Facebook, Instagram, or Twitter accounts allow your followers and customers to directly interact and engage with you. Videos that are shared can also increase your reach exponentially and lead to significant increases in sales and profits.
Hire a Professional Video Company for Your Digital Marketing Efforts
Because of the widespread availability of wireless internet connections and the rising popularity of cell phones that access them, online video consumption will continue to rise for years to come. The social distancing and remote working mandates caused by the global coronavirus pandemic makes video production an even more essential component of your business communication and marketing efforts. This increases the importance of getting professional video production in Chandler, Arizona from the industry leaders at Coldea Productions.
Chandler is a diverse community with a thriving business landscape. All kinds of industries are competing for brand awareness and an online presence. Whether you are a large tech company or a small bakery business, video production in Chandler is the key to success in the digital age. For complete information and to get a free estimate for our wide range of video production services, contact Coldea Productions and get started today!