The explosion of digital communication and online shopping has changed the way business is run in the modern age, with a hyper-competitive marketplace vying for page views, conversion rates, and social media likes and shares. However, the basic advertising principles remain the same – grab consumers’ attention and keep it long enough to make the sale.
An animated video is a highly effective way of reaching the broadest numbers of consumers with an entertaining and engaging way to deliver your business message. Viewers are naturally attracted to the color and movement of animation, and they will stay longer and be more likely to make a purchase.
Depending on your needs and budget, there is a wide range of options for animated videos, from 2D to 3D, kinetic typography, and whiteboard animation. Bring your ideas to life with animated logos, characters, and items that will create memorable imagery to promote your brand and generate sustainable web traffic.
With more people than ever watching videos on their phones, computers, and tablets, including a video component in digital marketing plans, is a necessity. Utilizing animation is an effective way to grab and keep people’s attention long enough to distribute your message and increase brand awareness. The following are some common benefits and features of including animation videos in your digital marketing plans.
1. Stand Out From Your Competitors
It has never been more important to stand out above your competition. Today’s consumers have exceptionally short attention spans and seemingly unlimited availability of options at their fingertips at all times. An animated video presents your product or service, and your business overall, as an innovative, creative, and progressive company that is at the cutting age of the business world.
2. Increase Conversion Rates
The ultimate goal of driving users to your website is to persuade them to perform some specific call to action, often is simply to convert their site visit into a sale. Whether your conversion goal is a sale, signing up for a service, or any other action, including an animated video on a landing page and throughout a digital marketing campaign, will increase conversion rates and revenue.
3. Consumer Engagement
Connecting and engaging with your customers is the most important way to sustain a long-term relationship. The longer a user stays on your website, the better the chances of making a sale. One of the best ways to get someone to stay is to present an engaging, entertaining, and informative animation video. Whatever the nature of the product or service you are selling an animated video presentation will draw people in and get them to engage.
4. See Your Ideas Come to Life
Animation allows you to tell your story the way you want it told with total freedom of how it is presented. Display and explain your product in an entertaining, creative, and engaging way. No idea is too elaborate or outrageous for animation, where you can create your own world with its own rules.
5. Improve SEO Efforts
An effective digital marketing campaign is all about rising search rankings to drive users to your website. Search engines like animation as much as people do. Posting animated videos is an effective way to improve search engine optimization (SEO) efforts to rank higher. Greater visibility will generate more interest, site views, and ultimately sales. Perhaps the greatest benefit is that users keep watching animated videos longer than others, an important consideration for both search engine rankings and the chances of converting the user’s experience into a sale.
6. Grab Attention, Impress Clients
Imagine sitting down with employees and clients for another boring sales meeting in the conference room and on the screen pops up a dynamic, entertaining, engaging animated video presentation. Using eye-catching, attention-grabbing animated videos in the business environment will impress current and potential clients. They will leave the meeting with a positive attitude about you and your company. They will also absorb and retain more of the information presented.
7. Better Product/Service Understanding
Viewers tend to accept, absorb, and retain information better when presented in a light, entertaining fashion. An animated video can break down product demonstrations and service explanations with the freedom to control the product and its usage. Show the inner workings of complex machinery or demonstrate the process and benefits of a specific service.
8. Expand Customer Reach
The rising popularity, acceptance, and scope of social media platforms like Facebook, Twitter, and Instagram offer an incredible opportunity to broaden customer reach. The advertising opportunities on these outlets allow for the enormous potential to reach large segments of your target audience on a medium that works best with quick, entertaining, and engaging videos. A memorable animated video with an entertaining and humorous hook can draw significant attention on social media. Users liking and sharing videos can expand the reach of just the right video to viral proportions.
9. Brand Recognition, Development
Most everyone can remember the cartoon characters and images associated with their childhood. From cereal to toys, commercials using animation become embedded in our minds and are forever associated with the products they represent. With animated videos, you can create memorable characters, themes, and situations that will be tied to your brand and business. Incorporate logos, brand icons, and other recognizable elements that will help further your brand awareness and development.
Consumers are continually connected through online access to unlimited amounts of information with millions of competitive forms. Adding a video component to your overall digital marketing efforts is not an accessory, it is mandatory. While animated videos can be an effective marketing and sales tool, you still need a talented team of animators and marketing support staff to create the kind of animation that will be appealing and engaging.
For complete information on high-quality animation created by exceptionally creative and talented artists, contact Coldea Productions and get started today. Talk to an experienced representative to have all of your questions answered and receive a free estimate for your project.