Anyone with a cell phone can shoot, edit, and post videos on social media within minutes, no video camera needed, and so many people do every day. However, there is still a wide gap between cell phone video of someone’s dog and hiring a professional video production company to produce videos that are part of an effective, comprehensive digital marketing plan. If you are a business owner looking to put your website and social media accounts to work for you, video content is now a must to truly capture your target audience and requires the experience and skills from the digital marketing and video project experts at Coldea Productions.
Until recently, a video was thought of as a fringe accessory that was not worth the investment to create original content. Companies began posting existing content such as television commercials on their websites and social media pages. As high-speed internet and mobile capabilities became more accessible and popular, so did the popularity and affordability of producing video content for video marketing applications.
Through it all, Coldea Productions has remained among the top video production companies that have adapted to technological advancements and industry trends to produce professional-quality, highly effective video content designed to increase your brand awareness and generate traffic to your website. Today’s competitive digital market requires you to use video as a major component in your overall marketing efforts.
Why Use Video Production to Market Your Business?
The fact that YouTube is the second-largest search engine in the world should tell you all you need to know about how important video production has become to your digital marketing efforts. Video consumption has exploded in recent years with users watching more videos every day than ever before.
It can be a challenge to grab the attention of consumers in the fast-paced environment of social media, let along compel them to watch an entire video, log onto your site, and make a purchase or schedule an appointment. That is where the professionals at Coldea Production come in. We are uniquely positioned in the industry with a rare combination of formal training and years of technical film making and video production experience, combined with an in-depth knowledge of digital marketing and search engine optimization (SEO).
This connection of creativity and marketing expertise creates a powerful force that will help lift your online presence and visibility with the ultimate goal of increasing sales and your share of the market. A talented video production team, editors, writers, and digital marketers produce a high-quality video with the industry knowledge and experience to market these videos in a crowded digital marketplace.
Benefits and features of hiring a professional video production company such as Coldea Productions include:
Consumer Appetite for Videos
With the worldwide web in the palm of their hands, most people will not make it through the day without watching some sort of video content online. The good news for digital marketers is that viewers of the video are far more able to absorb and retain the information than reading the information in the text. Coldea Productions takes advantage of this by creating attention-getting video content for a wide range of business purposes and applications.
Improved Search Engine Rankings
The goal of digital marketing videos is to rank higher in Google and other search engines so that the people looking for the products and services you provide will find you before your competition. Video has become an effective tool for SEO efforts if the content is properly optimized for maximum exposure on search engine results pages (SERPs). Google, Bing, and of course YouTube, all place higher importance on quality, optimized video content, making video marketing an essential part of any digital marketing plan.
Social Media Loves Videos
Social media outlets like Facebook, Instagram, and LinkedIn drive the digital marketing landscape and video is now the predominant content format for business applications on these widely popular platforms. Free business pages allow you to establish and grow your brand and audience through shareable postings of all kinds of content. Paid ads target specific demographics most likely to be interested in your products and services.
Videos on Mobile Devices
Perhaps the biggest change in the distribution of marketing materials in the digital age is the ability for users to view video content on cell phones and other mobile devices. The video production professionals at Coldea Productions produce short, entertaining, and engaging videos that fit the parameters and habits of consumers on the go.
Increase Conversions, Sales, Profits
Videos are currently the most effective way to increase brand awareness and generate traffic to your website. Professionally produced and optimized video content from Coldea Productions is designed to drive qualified prospects to your site in an effort to raise conversion rates, increase sales and profits, and give you a larger share of the market.
Professional Video Production Services
At Coldea Productions, we take the time to get to know you, your company, and your marketing needs to create a plan that will give you the best chance to increase your online presence and grow your business. We make it personal by designing and executing campaigns that respect your brand and fit best with your goals and objectives.
Videos are excellent communication tools that can effectively showcase the products and services you provide while presenting your business as a leader and resource in your industry. Coldea Productions uses the latest technologies and processes, including live-action and animation, to produce high-quality videos designed for your specific marketing needs. Our team partners with you from concept development and storyboard creation through the shooting and post-production process for a final product that has the best chance of getting noticed in today’s crowded digital marketing landscape.
Contact Coldea Productions for High-Quality Video Production
While the video is dominating the world of digital marketing, it takes a professional for the video production process, like Coldea Productions, to make a dent in today’s crowded landscape. A prominent film making background allows us to create the most professional-looking, high-quality video content on the internet.
Contact a Coldea Productions representative for complete information on the wide range of affordable video production services available. Get started today to increase your online presence and bring your brand to more potential customers than ever before.