With the widespread availability of high speed and wireless internet connections, video content now dominates the digital marketing landscape. The most popular type of video used for video marketing involves how-to video production that can draw a large target audience looking for do-it-yourself methods for a wide range of processes and product uses. Search engine terms relating to how-to videos continue to rise each year.
Coldea Productions is an experienced full-service video production house specializing in producing effective instructional and explainer video content that demonstrates specific ways to use your products and services and have large audiences engaged in the finished product. Online users consume millions of hours of educational and tutorial videos video content every year.
What is a How-To Video Production?
The main goal of how-to video content is to provide a target audience with a step-by-step instructional path to learn a new skill or complete a specific set of tasks. How-to videos are powerful video marketing tools that offer relevant information to teach the basics and advanced processes for just about any kind of product or service.
How-to videos can demonstrate the basics of ordinary life tasks like how to organize your closet or complex, abstract topics like how to start a small business. The video production professionals at Coldea Productions use an array of visual and audio techniques to communicate simple or complicated processes in a clear and concise format.
What Makes a Good How-To Video?
With millions of how-to videos being uploaded and viewed on websites and social media networks, the competition is fierce. There is no such thing as an original idea, especially when it comes to the video production process for this type of video. Unless you are using video production to create niche topics, there are likely hundreds or move similar video projects available online.
The professional video production team at Coldea Productions will work with you to create original ways to present how-to video content that stands out above the competition. Using state-of-the-art video production technology, camera equipment, we will strike a balance between providing useful information and providing engaging and entertaining content that will get the attention of your target audience and keep them watching to the end.
Types of How-To Video Production
How-to videos serve a variety of purposes and applications in the business world. There are many different ways to approach the video production process for these specialty videos that will draw large viewing numbers and drive traffic to your website.
The professional video production company at Coldea Productions will partner with you to determine the best kinds of video content for your business needs. Our talented team of camera operators and videographers with years of video camera experience, voiceover artists, the latest special effects, royalty-free background music, and state-of-the-art editing software to produce a final product that will inform, engage and entertain viewers around the world.
In addition to step-by-step instructions for a particular product or service, explainer videos explain in further detail how your product works as well as the benefits and why yours stands above the competition. Explainer videos are short videos that highlight your business, your brand, and the products and services you provide. These are great ways to share valuable information to help the viewer fully understand how your business offers up the best solutions for their problems or needs.
Product Demonstration Video
Coldea Productions uses a video team with years of production to create product demo videos that highlight the features and functions of your most complex products and processes. When a presenter showcases the way your product works, they are far more likely to see how they would benefit from making a purchase and using your product or service.
- Questions these types of video projects should answer include:
- Why would someone need your product?
- What pain point or problem does your video provide solutions for?
- How is your product better than your competitors at making life easier for your customers?
YouTube houses billions of videos that offer educational and instructional content. Whatever the issue, problem, or need, there is a video to offer solutions. Instructional videos are to present and showcase products and services, and can also be used internally for the training and onboarding of new employees.
The types of instructional videos from the experienced video production company at Coldea include:
- Tutorial Videos
- Training Videos
- Presenter Recordings
Tips for Making Effective How-To Videos
It may seem like a how-to video should be easy to produce. After all, it is simply a matter of showing the viewer how something works and how they can learn to do it. In today’s crowded digital age, your video must stand out among the rest, grab the viewers’ attention in the most dynamic, engaging ways to compel them to stick around for the final video frame.
The following tips will help you stay on track and create the most effective how-to videos that will meet your goals and objectives.
Provide Solutions to Consumer Needs
You know your business and industry better than anyone. Use your knowledge and experience to produce digital images that showcase your expertise. This will set you apart from the competition and establish you as a leader in your industry and valued resource to your customers. Show your viewers that your product or service will provide solutions to your problems and answers to your questions.
Focus on How, Not Why
Most viewers of your how-to videos already know why they sought you out. They have a specific issue or need and are looking to you for how to solve it. Focus your content on how something works, and teach viewers to get the most out of your products. Your video script will serve as the guiding foundation for the content of your how-to video. Some suggestions for streamlining the information being presented and allowing your viewers to get the greatest benefit from your presentation include:
- Keep it short and on topic
- Avoid industry acronyms and terminology
- Present the information in a casual, conversational tone
- Remain consistent with your brand elements and the tone and voice of your business
- Demonstrate complex or confusing topics and processes slowly and in as much detail as a first time user of your product will need
Keep It Simple
Even though some of the information and procedures you are present may seem dry and boring, an important part of the process of creating how-to videos is to make the content succinct and simple enough to keep your audience engaged. You are better off making multiple videos to cover all needed aspects of the process rather than cramming too much information in one video that may confuse or, worse, bore your audience.
Particularly with more complex and involved material such as complicated software or mechanical instructions, it is an important part of the process to keep refreshing and recapping the information as you go to keep viewers on track. Summarize the information you just covered before moving onto the next.
Adding personal touches, humor, and other fun elements will keep the information fresh and easier to follow. Make sure you let viewers know that you take your business and the benefits of your products seriously, but that you take yourself less seriously and can have fun while demonstrating the material your viewers came to you for.
Benefits of How-To Video Production
Coldea Productions is a trusted production company creating how-to videos that will provide a wide range of benefits to your customers and your digital marketing efforts. Well-produced and fully optimized how-to videos rank exceptionally on Google and other prominent search engines while providing instructions on how to get the most out of your products and services.
The following are benefits to how-to video production from the professionals at Coldea Productions:
Wider Video Marketing Reach
As people have become accustomed to receiving valuable information through marketing video content, they are now more reliant on how-to videos to learn about products, services, and specific processes. Creating compelling and useful how-to videos will serve to expand your reach to those consumers who are most interested in your business. Professionally produced how-to content from a trusted video production company like Coldea Productions will help to increase your online presence and brand awareness. Existing and potential customers will see you as a trusted resource and industry leader.
Increase in Web Traffic, Sales
As online users use your how-to videos to learn new skills and procedures, they have the potential to generate large volumes of website traffic. These are consumers who are coming to you for valuable information regarding your products and services are far more likely to make a purchase and become loyal, long-term customers. As web traffic increases, you will see an uptick in sales and lead to you grabbing a larger share of the market in your industry.
Engage Existing, Potential Customers
The relevant and practical content delivered by how-to videos will organically engage existing customers and interested consumers by providing real-life solutions that will make a difference in their lives. When viewers are drawn in and learn valuable techniques and processes, they will be more confident in using your product and coming back to you for repeat purchases and more instructional content.
Why Choose Coldea Productions?
The digital video professionals at Coldea Productions use years of experience to produce the most effective how-to video production content that will maximize the power of online video. We take great pride in sticking to a production schedule, supplying all of your equipment needs to create successful videos that draw large groups of viewers and generate significant website traffic. Our team of specialty camera operators, storyboard creators, and video editors will take you through each production phase as we produce essential parts of your overall digital marketing efforts.
Coldea Productions has teams of reliable professionals with expertise in each phase of the video production process. For complete information about the wide range of our services for how-to video production, take the first step, and contact the experts at Coldea Productions and get started today.