When you launched your company if you were like most business owners, you worked on a shoestring budget, so you began with a basic logo and a simple website. As your company grew you could install important features such as a customer service department or add pages to your website.

Industry leaders employ the most updated technology, which is reflected in the quality of their marketing content, web videos, and social media posts. It improves your standing in the marketplace and attracts new customers, in part because you raise the profile of your branding.

Corporate videos broadcast your brand to a larger audience – the click-through rate is higher than still photos or posts with simple text. It happens, in part, because they attract more attention. Sales reps can connect more easily to new clients when they reach out with video marketing.

But the medium is useful for far more than Vimeo uploads or attracting eyes for advertising cookies. In addition to the obvious advantage to your sales strategy, business videos serve many purposes for your own staff. Corporate video production can be useful both in public and within the company, to inform, inspire, promote, and prevent.

A recruiting video – When you make contact with a future employee you want to put your best foot forward. Companies hire the best talent, not just because of the salaries and benefits they offer, but also through the image they proclaim through various means.

Safety video – Every workplace has hazards. You probably have a fire extinguisher on hand, which individuals need to know how to operate. And health issues such as outbreaks sometimes occur, so people need to be ready.

CPR training – You can use a hybrid style, combining a trainer who directs class with video content offering a show-and-tell effect. The narrative can give you a limited understanding of the information, but you need to augment the curriculum with videos and hands-on practice dummies.

Health benefits explainer – Your HR department carries the burden of educating everyone about the healthcare plan, insurance coverage, and other terms. The person training the others can let the video do the overview.

Diversity training – With more people aware of social inequity, more companies are spreading the word through diversity training sessions.

New products – Your sales team isn’t the only group that needs to get acquainted with the newest line of merchandise.

Technician training – After the sale comes the phase that pleases customers most: installation. Every technician on staff needs to learn the ropes for each product they construct or assemble.