Everybody can benefit from a good marketing strategy, and dentists are no exception to this rule. While this isn’t new, video marketing is becoming more and more critical for small businesses. With videos becoming the most used and consumed form of content online, having a video marketing strategy can be vital to position your business as a leader in today’s highly competitive market.
From Facebook and Instagram to TikTok and YouTube, video is the next generation of content. As a dentist, incorporating video marketing strategies to increase brand awareness, explaining complex procedures, and generate engagement is paramount if you want to stay ahead of the curve. Let’s look at some of the most important things a video marketing campaign can do for your dentistry practice.
The Importance of Branding
While you already have a logo and your practice’s color, video marketing can help engrave these much better in your patient’s minds. It’s easier for potential and existing patients to recognize your practice through your videos and imagery, just because humans make better connections to pictures and images than text.
Increase Your Exposure
Making videos and sharing them on social media can also help dentists get discovered. Dentists can position themselves well by creating quality content that users want to share, comment on, and watch, thanks to search engines.
Having that advantage will be important when local patients look up available dentists near their area. They will easily find dentists that dare to show their work through video marketing efforts.
Fun Videos Shed a Different Light on Dentists
If there’s a profession that needs to improve its PR, it’s dentists. Most people associate visiting their dentist with a scary affair. And it doesn’t have to be that way! Thanks to new platforms like Instagram’s Reels or Tik Tok’s popular trends, dentists can show a new side to their job where people can feel more comfortable or even enjoy going there.
While you don’t have to be dancing to prove that a dentist visit can be pleasurable, you can undoubtedly use these platforms to educate existing and new patients about dental hygiene. It’s also an excellent opportunity to talk about new services, new staff members, and the latest news around the practice.
Showcase Authentic Reviews
Another common practice they can follow is creating testimonial videos where their patients can tell their experiences. That’s an excellent way for dentists to generate positive feedback and generate word-of-mouth popularity among social media users. Video testimonials are by far the most authentic form of testimony out there, mainly because potential customers can see first-hand what others have to say about your services.
Geraldine Orentas is a writer from Happy Writers, Co. in partnership with stethoscope distributor, Stethoscope.com