Branding strategy

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Why Do Brands Collaborate?

It’s become so commonplace that you might not even notice it anymore, but it still generates great excitement in marketing circles. Yes, we’re talking about brand collaboration!  When two of your favorite brands collaborate to create a limited-time product, the …

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How to Use Your Video for Branding with a Logo

Video marketing and branding is a hot topic in today’s fast-paced consumer environment, and no wonder! The average internet-user spends about 100 minutes per day watching video content, and 88 percent of marketers list video as providing a high return …

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