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Why Do Brands Collaborate?

It’s become so commonplace that you might not even notice it anymore, but it still generates great excitement in marketing circles. Yes, we’re talking about brand collaboration!  When two of your favorite brands collaborate to create a limited-time product, the …

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How To Turn Followers Into Clients

Social media has revolutionized the face of marketing for businesses. Today, everyone aims to build a brand presence and gather a string of loyal followers. But is getting more followers the end goal for a thriving business? The answer is …

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