The video streaming industry now has an estimated worth of over $70 billion. Revenues are expected to increase, given the high demand for such services.
Given its lucrative benefits for any business, video productions are a must-try for any website or corporate Facebook page.
If it’s your first time doing this, then you’ll need the help of a full-service video production company such as Dream Engine. Founded in 2002, it is the media industry leader in Melbourne, Australia.
Dream Engine can help you plan a live video stream event through this step-by-step process:
Step 1: Create a Corporate Video Production Plan with Dream Engine
At www.dreamengine.com.au, you can conceptualize a high-converting, live stream video.
During this phase, they will help you map out the following:
- The event you plan on streaming on your website
- The use or purpose of the video
- Your objectives for the presentation
- The budget for the said video
- Your expected return on investment
- The potential to monetize the event
They’ll also give much-needed tips on how to get the most out of your live streams. As a video production company with 18+ years of experience in the field, they know what works and what doesn’t.
Step 2: Choose the Right Streaming Services for Your Dream Engine Video
Depending on your business plan, Dream Engine can help you pick the right platform.
For simple videos, for example, you can opt to choose from Zoom, Webex, YouTube Live, or Facebook Live.
If you’re clueless about what to pick, the Dream Engine staff can help you decide the best platform for your needs.
Step 3: Set Up the Dream Engine Video Production Equipment
Unless you run a corporate business, your Melbourne company might not have the equipment needed for website streaming.
Should this be the case, you can rely on the Dream Engine staff to provide you with all the necessary equipment.
As a full-service video production company, they use the finest devices to help make your corporate video successful:
- Professional-grade Dream Engine video camera with an array of lenses
- Tripod and mount rings
- Camera lights and light reflectors
- Three-point lighting kit
- Shotgun microphone and wireless microphone
- Boom pole
- Shock mount
- Audio cables
- Portable audio recorders
- Headphones
- Extra batteries
- Additional storage/memory
Step 4: Practice Your Video Performance
As the old saying goes, practice makes perfect.
Live streaming on your website, after all, is a one-off event. There are no takebacks. Once it’s transmitted, it’s there for all to see.
Given their industry experience, Dream Engine Melbourne can help you practice flawless video production.
They can help you with the script and the dialogue, mainly if you’re featuring guests in your video.
They can even coach you with the blocking and the wardrobe! One tip is always to wear a plain top rather than a printed one for your live streaming event.
With this dry run assistance, Dream Engine can help you deliver the best business presentation possible.
Step 5: Check the Connections
Even if you’ve practiced like there’s no tomorrow, the effort is all for naught if all the needed connections are faulty.
As an expert video production company, Dream Engine Melbourne is a committed perfectionist. Before you go live, the staff will check for everything to see if they’re in perfect working order.
Should there be technical glitches along the way, you need not fret as they have back-ups ready to use. They have an extra microphone and batteries in the unlikely event that their audio equipment falters.
The same goes for the internet. Although Wi-Fi today is reliable, Dream Engine has a reserve ethernet cord. That way, if the connection drops, your free video will continue playing as expected.
Step 6: Prepare Your Website and Social Media Platforms
Live streaming is perfect for any business because your Melbourne clients can chime in whenever they want.
Dream Engine can help you get the most out of customer engagement by assisting you with monitoring.
As a rule, it’s best to have a dedicated person monitor the live feed comments.
Having a social media monitor will make everything easier. You can focus on the video production while another person works on all the business leads and possible sales.
Step 7: Promote Your Dream Engine Video Production in Australia
You won’t get any returns for your free video if nobody in Melbourne knows about it.
That said, you need to promote business video as aggressively as you can:
- Share the links on your website, blogs, and social media pages at least 48 hours before the streaming.
- Send your email list a reminder of the event.
- Broadcast a free trailer or teaser.
- Create a ‘Live’ section on your YouTube business page.
Step 8: Live Stream Your Dream Engine Event!
Now that everything’s ready, it’s time to live stream your event!
With Dream Engine video production company, you can sit back, relax, and enjoy the benefits. With their vast live streaming experience, you have the security that everything will go fine and dandy.
If you want a successful, profitable video without the usual fuss, call Dream Engine at their phone number 03 8678 0316. You can also visit their website www.dreamengine.com.au or email them at info@dreamengine.com.au.
