Commercial Video Company
Commercial video company professionals use a filmmaking background and years of digital marketing experience to produce a high-quality video that performs well in a wide range of modern advertising channels and outlets. Maximizing the power of commercial video production will get your products and brand in front of the largest possible groups of potential customers.
How Can a Commercial Video Company Help Grow Your Brand?
Corporate video production companies offer advanced video production services that are designed to get you noticed in crowded and complex digital marketing spaces. Professional video production specialists create videos that get ranked on Google and other search engines, and provide engaging and compelling video content that connects with the consumers most likely to be interested in your products and services. Your brand is your business. Video content for commercial applications protects your brand and presents your products and services through professionally-produced online video ads, TV commercials, and social media videos. Creative and skilled videographers, editors, and digital marketing professionals create video content that appeals to your target consumers and performs well on search engines.
What Types of Commercial Video Can Fit Your Needs?
Professional commercial video production services tailored to your needs and the current standards and consumer trends in your industry. Every business is different and requires a customized approach to the types of videos used for achieving sales and marketing goals. Getting to know you, your business, and your industry will help professionals make the best decisions for your commercial video and marketing strategies.
The following are examples of the types of services available for fulfilling your commercial video needs:
Video content is often the first impression consumers and business associates get of your business, products, and brand. Company profile videos offer those at the top of the sales funnel an overview showcasing the overall benefits and solutions that your products provide.
Services use these videos to showcase your product line or service options and present the solutions that they offer prospective customers and clients. Profile videos are ideal for a variety of applications. This includes your website homepage, other internal pages, social media platforms, email campaigns, newsletters, and other digital marketing assets.
Explainer videos, demonstration, and how-to videos are typically short presentations highlighting the specific uses, functions, and features of your product. Product videos provide more detailed information and solutions to move consumers toward a purchasing decision. Demonstration and explainer videos are ideal for generating interest on social media platforms like Facebook and YouTube, where they can be shared and used to drive traffic to your website.
Training, Onboarding Videos
The global health pandemic has forced millions of employees to work from home. Virtual communication is more important than ever to keep your staff on the same page and ensure new employees are properly trained and educated. Training videos provide valuable information that can be understood and remembered much easier than reading the same material. Video can break down complex and confusing ideas and functions to digestible segments that can be rewatched and archived for future reference and use.
Using the experiences of satisfied, loyal customers for testimonial videos is the best way to convince consumers of your ability to solve their problems and needs. Customer testimonial videos are designed to reach potential customers with previous exposure to your products and brand. Testimonial videos can also be an effective element for marketing on email blasts and other sales and marketing applications.
Webinars and other essential corporate events have been affected by social distancing guidelines. Professional video production companies specialize in live streaming and on-demand services that provide a safe alternative to in-person meetings and gatherings. Videos of company events and virtual conferences can be repurposed for sales and marketing efforts, employee recruiting, and archival uses.
Television commercial production is not what it was before the digital explosion that opened up the entertainment industry to streaming and other online platforms. However, a TV commercial can still reach large and segmented audiences.
What are the Benefits of Commercial Video in the Digital Age?
Video is by far the most effective and popular medium for marketing products and services in the digital age. Both the prioritization of video on search engines and the mass appeal of video content on social media networks has made commercial video production an essential component of any comprehensive sales and marketing plan.
Professional video production teams understand the industry and use state-of-the-art equipment and processes to produce commercial video content that helps increase sales and grow your business. Benefits of commercial videos include:
Increased Conversion Rates and Sales
Video is now a major influencer on consumers making purchasing decisions. Commercial videos posted on your website will improve conversion and bounce rates. This means visitors will stay on your site longer and be more likely to make a purchase or schedule a service call. Generating more website traffic with increased conversion rates will result in more sales and bigger profits.
The Power of Social Media
Facebook, YouTube, Instagram, Twitter, and other massive social media networks have placed a higher priority on video content. There are even some predictions that content on these platforms will be exclusively video in just a few years. Social media platforms offer free business pages to post videos that can be shared by your followers to expand your reach even further. Paid social media ads allow you to target specific groups of consumers that fit into demographic metrics like age, location, and purchasing habits.
With the widespread availability of wireless connections and social media apps with advanced video functionality, more people are using cell phones and mobile devices to view online videos than ever before. Considering the number of viewers watching your videos on small screens, professionals can make necessary adjustments to the production process, including adding larger and bolder visuals and captioning for silent viewing.
Contact Coldea Productions Today
Coldea Productions is a full-service commercial video company that specializes in high-quality sales and marketing videos to draw a target audience of online shoppers on a variety of digital marketing platforms. Video production professionals create commercial videos that give a boost to your online presence and generate web traffic, leading to more sales and profits.
We will always customize to fit your specific business needs and goals. Contact Coldea Productions today and get started with a free estimate for all of your commercial video company needs!