Choosing to expand your channels of communication to include video messaging is a decision to both streamline the process and get in front of more consumers. Your first move is to assess the needs of your company in order to determine the best way forward, which may involve changing your marketing practices or improving staff communication.
The success of the form of video you use will depend on whether it’s the right style for your industry. There are features of the best-animated explainer videos that businesses have found effective – and they vary.
A step-by-step insurance video can walk you through what to do when you’ve had a vehicle accident. An explainer that helps customers navigate a vehicle accident experience can serve as a visual FAQ that’s more compelling than a written page. You can post a series of these kinds of videos on multiple platforms.
It would help to have a how-to for filing claims and an embedded video explaining what each policy covers such as life insurance coverage, an umbrella policy, etc. You can create a video series for special insurance coverage. For vehicle owners, you could provide videos about boat and motorcycle insurance, as well as commercial auto policies. You may want to create a separate video that covers uninsured motorist coverage and one for bodily injury liability.
One of the advantages of animated explainer videos for tech companies is their ability to break down the complex and make it simpler to understand. If your company is marketing a new app, you can employ 2D animation to speak plainly. In fact, a whiteboard video may be apropos, depending on the nature of your company.
When you’re a new tech company bringing a product to market for the first time, an animated video may be the only way to do a walk-through for the end-users. It makes sense that to demonstrate a product in computer technology would require a technical mode of information conveyance.
Other explainers can be used in tandem with an animated video. For instance, techies would likely value the validation you get when customers offer testimonials in their own words.
Explainer videos in the medical field often make use of data which is clearly communicated through infographics. It’s a great way to break down difficult concepts, and when you need to portray the human body, the public is more comfortable with drawings from illustrators than live models.
If you run a nonprofit organization, you need an overall explainer video on your home page to define who you are. And because trust is a key component to attracting donors, you may also want live-action videos introducing your team. But the donation process is commonly taught through an animated walk-through video.
Some health executives want to reach out and educate the public – regarding cancer awareness or how to recognize a heart attack, for instance. Sometimes it helps to utilize humor to persuade the public to adopt new behaviors or change habits. A good example is the onslaught of animated videos encouraging Americans to use better hygiene to fight COVID-19.