When it comes time to explain complex topics or ideas, animations or infographics can be very useful. Whether it’s an exceptionally technical job or a sophisticated educational concept, using animated imagery to explain certain operations helps make things easier to digest. Let’s discuss some of the reasons why that below.
Especially for topics that are already inherently complex, a text-heavy document will only do more to confuse your audience. Plus, our attention spans are only getting shorter, so looking at a long and dense article explaining a sophisticated topic may be intimidating for many.
So, you may want to opt for content delivery in a way that is much more efficient than explaining away the subject in walls of text. With a well-made animation or infographic, you can quickly convey your message in a way that won’t bore your audience.
They Stand Out
In a world where we’re inundated with advertisements, billboards, brochures, articles, and a mountain of other information, animations can stand out from the rest and catch your audience’s attention.
Plus, using colorful animations and graphics can even help your audience remember the subject matter better. Thus, visuals that are pleasing to the eye and thoughtfully made to match the complex topic can be very beneficial.
Chances are, you’ve heard the phrase “a picture is worth a thousand words”. This could not be more true when you’re trying to explain something complex. With a complicated subject, sometimes using more words to describe and explain the topic can only cause more confusion.
Thus, using graphics and animations can help drive the point home in a simple manner without getting too granular in explaining the subject from top to bottom.
Allows for Humor
Emotions, sarcasm, and irony are not easily conveyed over text, so using animations allows you to lighten up a heavy topic with elements of humor. For any given audience, they will respect the comedic relief that you injected into the animation, which may even help them to digest the topic better.
So no matter what type of audience you’re trying to inform, animations can help you explain a complex topic with ease.
Bailey Schramm is a writer in partnership with steel piping distributors, Fed Steel.