With over 2 billion users, WhatsApp is one of the most popular messaging apps in the world, and it’s no secret that businesses are starting to take advantage of its capabilities as a marketing tool. If you’re a B2B marketer who is looking to start using WhatsApp for marketing purposes, then you need to read this blog post! In it, we will discuss eight things you need to know about WhatsApp marketing before you get started.
It’s Secure
The first thing you need to know about WhatsApp marketing is that it is very secure. WhatsApp uses end-to-end encryption, which means that your messages are encrypted on your device and can only be read by the person who receives them. This makes WhatsApp a great choice for businesses that want to send sensitive information over the internet.
Whether you are using Whatsapp itself or third-party tools such as WhatsApp Web Sender or Whatsapp Marketing Chrome extension for bulk messaging, you can be sure that your data is safe from hackers and snoopers.
It Can’t Work if You Don’t Recruit Customers First
Whatsapp marketing can be a great way to reach out to potential customers, but it’s important to remember that you need to recruit them first. You can do this by adding a WhatsApp share button to your website or blog. This can go a long way in building a following and increasing your local SEO ranking.
You can also include your WhatsApp number in your email signature or use traditional marketing methods such as print ads or television commercials to get people to add your WhatsApp number to their contacts. Once you have a few customers, you can start sending them marketing messages.
Timing is Important
One thing you need to be careful with when using WhatsApp for marketing is timing. Because of the way WhatsApp works, it’s important to time your messages so that they are seen by as many people as possible.
The best times to send WhatsApp messages are weekday mornings and evenings, as well as weekends. Avoid sending messages during working hours, as most people will be busy with work and may not have time to read them.
Keep it Short and Sweet
When you’re sending marketing messages on WhatsApp, it’s important to keep them short and sweet. People are more likely to read short messages, and they may not have time to read long ones.
Make sure your messages are easy to understand and don’t contain too much information. You can always include a link to a longer article or website if you need to provide more information.
Whatsapp Marketing Demands Creativity
When it comes to WhatsApp marketing, it’s important to be creative. There are a lot of businesses out there that are already using WhatsApp for marketing, so you need to find ways to stand out from the crowd.
One way to be creative is to use WhatsApp features such as status updates, groups, and broadcast lists to your advantage. You can also create custom messages with images or videos to make your messages more appealing.
Keep an Eye on the Competition
As with any other form of marketing, it’s important to keep an eye on the competition when using WhatsApp. Make sure you research what other businesses are doing and find ways to differentiate yourself from them.
You can do this by offering unique services or products, or by targeting a different audience. Whatever you do, make sure you stay ahead of the competition!
Whatsapp Marketing Should be Interactive
Whatsapp marketing can be more interactive than other forms of marketing. It can be a great way for clients or customers to get in touch with you directly.
Make sure you encourage people to interact with you on WhatsApp by offering discounts or giveaways. You can also use polls and quizzes to make your messages more interactive.
Don’t create groups where only admins can post. This will make it difficult for people to interact with you and could lead to them leaving the group.
Consistency is Key
Finally, it’s important to be consistent with your WhatsApp marketing. Make sure you send out messages on a regular basis and stick to a schedule. This will help you build a loyal following and keep people interested in your business.
With these eight things in mind, you’ll be well on your way to success with WhatsApp marketing. Don’t forget to research your audience and segment them accordingly. Good luck!
